A safari is a once-in-a-lifetime experience that allows you to explore the African wilderness and see some of the most amazing wildlife on the planet. A typical day on an African safari starts early in the morning when you’ll wake up to the sound of birdsong and the smell of fresh coffee.
A lot of lodges will provide you will a wake-up call, where the housekeeper will bring you tea or coffee (pre-organised the night before) and something to snack on.
You will then head out on a game drive in a 4×4 vehicle at around 6:00/6:30. This is the best time of day to see animals, as they are more active in the cool morning hours.
You’ll spend several hours on the game drive, searching for lions, elephants, giraffes, zebras, and many other animals. Your guide will point out the different species and share interesting facts about them. You may even get to see some of the Big Five animals, which are the lion, leopard, elephant, rhinoceros, and buffalo.
You will either stop for a ‘bush breakfast’ while on safari or come back to the lodge for breakfast. You will generally return to camp by around 10:30/11:00 am.
Once you return to camp you will have some free time to relax at the lodge, maybe go for a swim, read a book or go for a walk around camp (if allowed).
Normally you will have lunch at the camp. What you eat will depend on the level of accommodation you are staying but generally, you will be served a 3-course Western-style meal. Drinks are usually excluded so bear this in mind when ordering your beverages.
After lunch, there is a bit more downtime before afternoon tea, which is exactly as it sounds. Tea and coffee and cake or some kind of snack at around 3:30.
The afternoon game drive usually starts around 4:00 pm. You will usually take a beverage with you and stop along the drive for one of the best African traditions, a ‘sundowner’. This is a chance to enjoy the beautiful African sunset while sipping on a drink and watching the animals in the beautiful golden light.
After the sundowner drive, you’ll return to your lodge or camp for a delicious meal and a good night’s sleep.
Then, it’s all over again the next day, as you set out to explore the African wilderness and see even more amazing wildlife.
A detailed breakdown of a typical day on safari
6:00 AM: Wake up call and enjoy a cup of coffee or tea.
6:30 AM: Game drive in the morning.
10:00 AM: Return to lodge or camp for breakfast.
11:00 AM: Free time to relax, swim, or go for a walk.
1:00 PM: Lunch.
3:00 PM: Afternoon tea
4:00 PM Afternoon game drive
6:30 PM sundowners
7:00 PM: Return to camp, dinner.
8:30 PM: Evening activities, such as a campfire or cultural performance.
10:00 PM: Bedtime.
Of course, this is just a general schedule. The specific activities and timing may vary depending on the lodge or camp you stay at, the time of year, and the weather conditions. But no matter what, you’re sure to have an unforgettable experience on safari. You might also decide to go out for a full day and take a packed lunch with you so you have more time on safari. This is something you can discuss with your guide.
Additional tips for enjoying a typical day on safari:
Bring binoculars and a camera to get better views of the animals.
Wear comfortable clothing and shoes that you can move around in easily.
Bring sunscreen, insect repellent, and a hat to protect yourself from the sun and bugs.
Be patient and respectful of the animals.
Listen to your guide and follow their instructions.
Bring binoculars and a camera to get better views of the animals.
Wear comfortable clothing and shoes that you can move around in easily.
Bring sunscreen, insect repellent, and a hat to protect yourself from the sun and bugs.
Be patient and respectful of the animals.
Listen to your guide and follow their instructions.
Have fun and enjoy the experience!
Walking Safari
Bush walks: Bush walks are a great way to get up close and personal with the African bush. You’ll be able to see animals that you might not see on a game drive, and you’ll also get to learn about the plants and trees of the African savanna.
Cultural experiences
Many safari lodges and camps offer cultural experiences, such as visits to local villages or traditional dances. This is a great way to learn about the people who live in Africa and their way of life.
Photography
Photography: Africa is a photographer’s paradise, with stunning scenery and a wide variety of animals to capture. If you’re a keen photographer, be sure to bring your camera and plenty of memory cards. Read this blog post for 6 simple photography tips to secure that outstanding shot.
Ready to start planning your safari?
Answer a few questions in the safari planning quiz below and I will use your answers to customise a personalised safari itinerary just for you.
Are you thinking about going on a safari in East Africa? Maybe you already have your East African safari booked and now you have a million questions about what to pack, how much money you will need, what the currency is, whether will there be wifi, and lots more.
Keep reading below where I will answer all of those frequently asked safari questions and more. If you still have questions at the end, just leave a comment and I will answer it for you. Let’s get started…
Below is a list of questions that will be answered, split into what to ask pre-booking and post-booking a safari.
Safari preparation questions:
When is the best time to go on a safari?
Can I go on safari during the rainy season?
How much does a safari in East Africa cost?
Where is the best place to go on safari in East Africa?
How long should I travel for?
How do I choose an African Safari operator?
What are the pros and cons of joining a group safari?
What does a ‘typical safari itinerary’ look like?
What does a typical day on safari look like?
How do I budget for an African Safari?
How far in advance do I need to book a safari?
How important are safari guides?
Questions for after you have booked your safari:
What type of vehicle will we use for the safari?
What does a domestic flight airplane look like, is it safe?
What are the luggage restrictions?
What should I pack?
What will the food be like?
I am a vegetarian/vegan/have food allergies, will they be able to cater to me?
Are there any medical precautions to take?
How much money will I need?
How much should I tip?
Will there be Wifi?
What is the difference between a lodge, a tented camp, and camping?
Do I need to know any of the local languages?
What do I need to know about the culture?
What are the toilet facilities like while on safari?
Safari Preparation Questions
When is the best time to go on a safari?
For East Africa, Tanzania, Uganda, and Kenya the commonly known ‘best’ time to go on safari is in the dry season which is usually from July – Sep/Oct. This is also the time that you might be able to catch the Wildebeest crossing the Mara River. You know, that famous Attenborough scene when you are crossing your fingers hoping that the wildebeest and zebra make it across the river without getting eaten by the crocodile or lions waiting for them on the other side.
However, this time of the year is also the busiest time and you will experience crowding, especially around the Mara River, in particular in July and August.
I recommend coming around September/October time as it should still be dry, you should (there is never a guarantee with nature) still be able to see some migration crossings, and it’s much less crowded.
Can I go on safari during the rainy season?
Yes, you can. Going on safari during the rainy season means that there will be fewer tourists but of course, more chance of rain.
The rain can affect road conditions and mean that some places are muddy or inaccessible. However, it also means that the grass is greener, and animals are healthier as there is more food and water available and fewer crowds around.
If you have been on safari a few times already then it might be worth considering going on safari in green season the next time. This gives you a new perspective on safari and enables you to see the National park while it is green and lush. It’s also cheaper during the green season.
For your first-time safari, I would stick to the dry season which will give you more chances to see all the animals and not be disappointed.
How much does a safari in East Africa cost?
These are just guidelines but all prices include full board accommodation, guide, transport (unless flying), and game drives.
For a budget private safari, you will be looking at paying upwards of $250/300 per person per day. On a budget safari, you will likely be camping and will be accompanied on your trip by a chef who will cook the meals for you at the campsite ready for your return from safari. To reduce the cost further you can opt for a ‘sharing safari’ where you will join others in a car. Of course, these are not very personalised or flexible safaris as you have to stick to the group schedule.
Mid-range is around $500 – $800 per person per day. The main difference between mid-range and budget is that you will now be in a lodge instead of camping and in a car with just your group (depending on the size of your group). There will be an ensuite bathroom and potentially a swimming pool at the lodge. It is possible to fly between lodges instead of driving but the flight will be an extra cost.
The high budget is $900+ At this end of the budget you will be staying in a luxury lodge, with delicious food, probably a pool & spa, and most importantly top quality guides. At this budget, you will be flying between national parks which saves you a lot of travel time and maximises your safari time.
Whereis the best place to safari in East Africa?
Kenya or Tanzania?
A lot of people um and err between Kenya and Tanzania, they are a lot the same while also being very different.
Both are great for seeing the Big Five (leopard, lion, elephant, buffalo, and rhino). Although Kenya is definitely better for seeing Rhino than Tanzania.
Tanzania has a popular safari circuit where you will go to the famous parks including Serengeti and the Ngorongoro crater, Tarangire, and Lake Manyara the parks are conveniently close together so you can plan a circuit that doesn’t involve being on the road for days without seeing any animals. However, don’t get me wrong, there are still days of driving 5 or more hours to reach your destinations, don’t underestimate the travel times.
Tanzania is also a great place for cultural tourism, from hunting with the Hadzabe tribe to leaping with Maasai and melting metal with the blacksmiths, there is a lot to learn from the wonderful people of Tanzania.
Kenya’s parks are a little more spread out so driving distances can be longer, however, it also has so much to offer, from the predator-filled plains of the Masai Mara, the unbeatable views of My Kilimanjaro from Amboseli National Park to the flamingo-filled lakes of Naivasha and Nakuru. Kenya also has some great private conservancies which offer a more exclusive safari feel.
Uganda is of course most famous for seeing Gorillas and chimpanzees but not the best for more traditional safari, so if you can it’s good to combine Uganda with Kenya or Tanzania for the full safari experience.
Whichever one you choose you will have an amazing time. So just consider if there is somewhere specific you wish to go.
How long should I travel for?
For many the flight to Eastern/Southern Africa is a long one and can involve jet lag. The traveling distances are long and the roads are generally not great. Therefore to enable you sufficient time to enjoy your safari I wouldn’t recommend coming on safari for less than 10 days.
If your time frame is 2 weeks then I recommend just one country, although it is possible to do a combination of two countries but it will be a bit of a rush. For example, you can see the Gorillas in Uganda and then go to Tanzania to see the great wildebeest migration.
Ideally, you should be traveling for longer than 2 weeks to consider visiting 2 countries to be able to enjoy them fully and maybe get a bit of beach time at the end.
As a benchmark aim to spend 2-3 nights in each place, this will ensure you get a good amount of time actually enjoying the lodge and the area and not just going between lodges all the time.
There are lots of safari options, particularly on the northern circuit in Tanzania where you only spend 1/2 nights in each place before moving on. This is doable because the places are close enough together but I would still recommend spending at least 2/3 nights in at least one place (usually the Serengeti) so you have some time to settle in and relax and not be moving constantly.
How do I choose an African Safari operator?
There are so many companies out there and the quality of the company varies greatly. The main things you need to look out for when choosing a company are; does the agent have personal experience of travel in Africa, do they offer unbiased advice or are they working with certain lodges, insurance, and support while you are on the trip and good reviews.
Contrary to popular belief going through an agent or a tour company does not make the price more expensive for you. Companies get good deals on accommodation, know the best places to go and provide quality guides. Rather than taking a gamble on a lodge you have never been to with a guide you have never met before it is usually better to go through a trusted company that understands the country, the travel distances, the lodges, and the parks.
What are the pros and cons of joining a group safari?
The biggest pro, of course, is the price, if you travel with others then it will be cheaper as there are more people to divide all the costs with. For example, the cost of the car, fuel, and driver are all split between more people making it cost less per person.
The cons are that you have no flexibility in your itinerary, you can’t stay an extra night at a lodge or change the destination to suit your liking and you will be on holiday with people you don’t know. This, of course, can also. be a plus, if you get along with them or a minus if you don’t.
What does a ‘typical safari itinerary’ look like?
Tanzania Sample itinerary:
The traditional safari itinerary consists of the northern circuit.
The northern circuit itinerary includes Tarangire (great for baobab trees and elephants) lake Manyara (tree climbing lions) Serengeti (the great migration) Ngorongoro crater (a good place to see Rhino) and then Zanzibar for some rest and relaxation.
For an off-the-beaten-path safari consider southern Tanzania including Ruaha, lake natron, Mikumi, and Nyerere National Park.
For an active safari, you can cycle or horse ride through Arusha National Park, take on a multi-day hike in the Ngorongoro conservation area climb an active volcano at lake natron, go hunting with the Hadzabe tribe, or climb Mt Kilimanjaro.
For rest and relaxation visit Zanzibar for its beautiful white sandy beaches, delicious seafood, snorkeling, diving, and even swimming with whale sharks on mafia island (Oct – Feb).
Stone Town on Zanzibar island also offers an insight into Swahili Arabic culture and is a wonderful place to wander the streets trying delicious street food, bartering in the markets, and sipping tea or cocktails on the rooftops overlooking the ocean.
Kenya sample itinerary:
Masai mara (migration) lake Naivasha/lake Nakuru, Samburu national park (Northern 5 animals) then Diani for beach time.
For an off-the-beaten-path safari consider conservancies rather than national parks including Naibor or Mara North Conservancy (outside the mara) and Lewa Conservancy (great for rhinos) among many more.
For an active holiday, you can cycle or walk in Hell’s Gate National Park, or the Aberdare National Park, horse ride or camel ride in Laikipia, go fishing on the foothills of Mt Kenya, or even climb Mt Kenya.
Visit Diani, Mombassa, Watamu, or Lamu Island for beach time, snorkeling, water sport, and delicious seafood at the end of your safari.
Lamu island also offers an insight into Swahili Arabic culture and is a wonderful place to wander the streets trying delicious street food, bartering in the markets, and sipping tea or cocktails on the rooftops overlooking the ocean.
What does a typical day on safari look like?
A typical day on safari looks a bit like this:
5:30 am – wake up call (usually with tea/coffee and snacks)
6:00 morning game drive – bush breakfast for come back to the lodge for breakfast
9/10:00 back to. the lodge to rest
1:00 lunch
2:00 Relax at the lodge or go for a swim
3:30 afternoon tea
4:00 afternoon game drive
6:30 Return to the lodge
7:30 dinner
8:30/9:00 drinks by the fire/bedtime
This is a ‘typical day’ but it can vary, for example, you might set out in the morning with a packed lunch and go out for a full day or maybe skip a morning safari and have a relaxed morning at the lodge.
How do I budget for an African Safari?
The minimum you will probably be spending on a 4-5 day all-inclusive safari package in East Africa is around $2000 so it’s definitely something you need to think about budgeting for.
Most safari companies will require a deposit at the time of booking, this varies from around 20-30% of the total safari price. This deposit allows the company to book the accommodation so it remains available at the time of your travel.
The remaining balance will then need to be paid before your safari, usually around 45-60 days before your arrival.
Therefore this might be the kind of holiday you need to save up for in advance. It’s also a good idea to book this kind of holiday in advance so you can choose your accommodation and not just go with what is left.
How far in advance do I need to book a safari?
For a high-season safari from July – September and in December you need to book at least 6 – 12 months in advance if you want to ensure that you get all the accommodation you want.
For a green season safari it’s a good idea to book 3-4 months in advance.
How important are safari guides?
The safari guide is the most important person on your whole trip. You will be spending most of the day with the guide and they are the ones who will be providing you will all the information about the animals and nature. If you end up on a safari with a bad guide it will really affect the quality of your trip. Make sure you go on safari with a reputable company that employs suitably qualified guides and who pay their guides well, to ensure you have the best experience.
If you are particularly interested in photography ask for a guide who is familiar with photography who will be experienced in getting the best angles and understands lighting
Is an African Safari Safe?
Of course, like every continent and country, there are safe places and some not-so-safe places. If you book with a certified agent and stick to your itinerary there should be no issues at all.
In places like Nairobi, Kampala, and Arusha, like any other big town/city you need to use common sense, don’t walk around at night, don’t carry too much cash, stick to the main areas and you should be fine. While on safari you will be safe as long as you listen to your guide, and respect the animals.
What is the difference between ‘full board’ and ‘Game package’
A ‘full board’ safari is where you have the same guide throughout your trip. Your guide will meet you at the airport and drive you from lodge to lodge as well on all the game drives.
At the lodges, you will be there on a full-board basis. This means you will get all your meals from the lodge but will not be doing activities with the lodge. Drinks are sometimes included and sometimes not, it depends on each individual lodge. With a full board safari, you will do your safaris and drive between lodges in a closed land cruiser vehicle.
‘Game package’ is where you will go between lodges, usually by airplane. Once you land a guide from the lodge will pick you up and you will do your game drives with the guides from the lodge. Either in an open vehicle or a closed vehicle depending on the lodge.
There are pros and cons to each. With a game package, you usually have to share the vehicle with other guests at the lodge (unless you have paid for exclusive use of the vehicle). This means you have less flexibility in terms of what time you go out when you come back, and how long you spend at each sighting. With the full board, you will remain in your private vehicle so you can decide on times and activities etc.
On the plus side for the game package, the guides are usually experts in that particular area as that is the only place they guide. In addition, the vehicles are usually open vehicles which I personally find more fun.
Can I book a safari alone or should I go through a travel agent/company?
Planning a safari alone is no easy feat, some places don’t even accept private bookings and only take bookings through companies. You will also be responsible for paying and organising all the park fees, car fees, planning your route, booking accommodation and much more.
Contrary to popular belief going through an agent or a tour company does not make the price more expensive for you. Companies get good deals on accommodation, know the best places to go and provide quality guides. Rather than taking a gamble on a lodge you have never been to with a guide you have never met before it is usually better to go through a trusted company who understands the country, the travel distances, the lodges, and the parks.
What else can I do besides a traditional game drive?
In addition to your game drive there are a number of activities you can do to ensure you experience Africa to its fullest. Activities include;
walking safaris (min age of 12)
a hot air balloon safari (around $600 extra)
night game drives to see the nocturnal animals (around $50)
spa treatments (price varies)
horse riding safari (around $90)
mountain biking ($50-70)
cultural activities (price varies)
multi-day hikes
fly camping
visiting a local school/village and taking donations to them or just interacting with the community.
Ask your safari provider about what options are available to you.
Is East Africa a good option for Family Holiday?
Yes, an African safari is a great option for a family holiday. Of course, there are things to consider, some lodges are more child friendly than others. Some even have an age limit so make sure to check with your safari provider.
I definitely recommend taking children on safari, it’s great for them to see the animals but also to interact with the local kids and learn about their culture and way of life.
However, do consider that safari consists of early mornings and long days, sometimes driving between camps can also be long so if you are traveling with young kids try not to drive for too long between camps.
Consider the temperament and interests of your children, do they like animals, can they sit in a car for a long time, sometimes it all depends on the children individually.
Some camps have children’s activities and offer babysitting services so you can potentially leave your child with the camp while you are on safari if they are too tired on any particular day.
For walking safaris the child has to be 12 years old but there are plenty of nature walks inside the camps that the child can do instead, they just can’t go out into the national park on foot.
Ask the organisers to find lodges with swimming pools this is great for entertaining the kids during the break between safaris.
Feeling inspired? Answer a few questions in the safari planning quiz below and let me organise your dream safari. Or schedule a safari planning call with me.
Questions for after you have booked your safari
What type of vehicle will we use for the safari?
What does a domestic flight airplane look like, is it safe?
What are the luggage restrictions?
What should I pack?
What will the food be like?
I am a vegetarian/vegan/have food allergies, will they be able to cater to me?
Are there any medical precautions to take?
How much money will I need?
How much should I tip?
Will there be Wifi?
What is the difference between a lodge, a tented camp, and camping?
Do I need to know any of the local languages?
What do I need to know about the culture?
What are the toilet facilities like while on safari?
What type ofvehicle will we use for the safari?
A: If you are on a ‘full board’ safari you will be in a closed long-wheelbase land cruiser, with a pop-up roof. Like the ones in the photo below:
If you are on a ‘game package’ safari, one where you go on safari with the lodge you might be in an open land cruiser or a closed one, it depends on the lodge. The open vehicles look like this:
What does a domestic flight airplane look like, is it safe?
The small ‘bush’ airplanes look like this:
They are both safe and fun to fly in and you get great views out the window as you travel so keep your camera/phone with you.
What are the luggage restrictions?
If you are flying on any domestic flights then there will be a baggage restriction, usually 15/20kg in a soft-sided bag, not hardshell.
If you don’t have any domestic flights then there are no baggage restrictions as such but bear in mind that what you carry has to be transported in or on top of the land cruiser so only carry what you need.
What should I pack?
You do not need to be in full ‘safari’ attire, you just need to be in comfortable neutral-colored clothes. Try not to wear dark blue, some places have flies that are attracted to the colour.
Make sure you have a sturdy pair of shoes especially if you want to do a walking safari, a hat, and layers for the cold in the morning and the evenings. Shorts and a T-shirt are sufficient for the daytime.
Pack a rain jacket, fleece, neutral light clothes, long trousers, shorts, t-shirt, long-sleeved shorts, underwear (a sports bra is very useful for the bumpy roads), flip flops/sandals and closed shoes, sunscreen, camera, binoculars, charger, medical kit, insect repellant, torch/flashlight, adaptor, and converter if needed, (British power socket) US dollars, battery bank, swimsuit, kikoi/sarong wrap.
It is worth bringing a good camera with you if you can, also important is the lens. You will need a long lens, at least 400mm if you want to get good close-up shots, a wide angle is good for photographing the whole scene and a 70 – 200 is perfect for that midrange. Make sure you have extra batteries and SD cards I’m sure you will be taking a lot of shots.
My photos (below) are shot with a Nikon D500 with either the 16-33mm, 70-200, 100-400, or 100-600mm lenses plus some phone photos. Read this blog post for some wildlife photography tips.
What will the food be like?
If you are on a budget camping safari then a chef will accompany you on your trip, he will prepare the meals at the campsite while you are on safari. You will eat your meals at the campsite or you will take a packed meal with you on your travels. The food will usually be traditional ‘Western food’ including sausage and egg for breakfast, pasta, chips, chicken, etc for lunch and dinner.
If you are staying at lodges then your meals will be provided by the lodge, meals vary according to the standard of the lodge you are staying at but again they will be traditional Western-style meals including full English breakfasts, soups, pastas, steak etc for lunch and dinner. Sometimes the lodge will have a ‘traditional’ night where they will cook local ‘traditional’ meals for you to sample.
Traditional local meals consist of ‘Nyama Choma’ BBQ meat, Kachumbari salad, which is a fresh tomato and onion salad, and Ugali/Nseema which is made from Maize corn.
I am a vegetarian/vegan/have food allergies, will they be able to cater to me?
Yes, when planning your safari be sure to tell the agent/company about your dietary requirements and they can select the lodges accordingly, some are better at accommodating dietary requirements than others. Once you have told the agent they will inform the lodge of your dietary requirements before you get there so they will have time to prepare and order supplies accordingly.
When you get to your lodge you will generally have a briefing where the manager should discuss with you your dietary requirements. If they don’t mention it, it is a good idea to remind them about it now.
Are there any medical precautions to take?
It is a good idea to speak to your healthcare provider about what vaccinations are required for your trip to East Africa. While there are no longer any Covid vaccination requirements for East Africa, there are other recommended vaccinations that you might require. You can read more about the recommended vaccinations for travel to East Africa here.
Some companies also require that you have medical insurance. In Kenya and Tanzania there is ‘flying doctor’ cover. Getting this will ensure that where ever you are you will get airlifted to the hospital if required. Remember some of the safari locations are remote and take a long time to get to along the bumpy roads so having medical cover is definitely not a bad idea.
How much money will I need?
If you have booked an ‘all-inclusive safari’ then that means that your accommodation, food, park fees, game drives, etc are all included. Therefore in theory you won’t need much money, however, there are things that are excluded including drinks, tips, sometimes laundry, personal shopping etc.
If you are on a self-drive safari then you will need money for food, petrol, park fees, etc so you will need considerably more cash. For more information about self-drive safari in East Africa, you can read this blog post, Everything you need to know for a self-drive safari.
In Kenya, the currency is Kenyan Shilling, in Tanzania it’s Tanzanian Shilling and in Uganda it’s Ugandan Shilling. In most touristy areas USD will be accepted, however, the notes need to be in good condition and dated after 2009. It’s also a good idea to have some local shilling for shopping for souvenirs, cold sodas, etc.
You will be able to exchange some currency at the airport or use your bank card to withdraw local currency from the ATM (remember to inform your bank of your travel plans so your card does not get blocked).
However, a lot of places do accept USD just make sure there are no marks on the note and the date is later than 2009 ) the banks here are very picky about what notes they accept.
If you are traveling to Zanzibar or Lamu there will be ATM’s in the main town Stone Town and Lamu Town only. Generally, once you get to the beach there aren’t ATM’s so make sure to get enough money out while in the town.
Remember, it’s a good idea to pay for bed and breakfast while at the beach to give you the opportunity to wander around and try out a number of resturants, but it does mean you will be spending more money.
There are also lots of activities you can do while at the beach which again will require more money.
How much should I tip?
With regard to tips a general recommendation is around $15-20 per day for the guide $5-10 per driver/transfer, and around $10 a day for general staff at the lodge to share. However, what you tip is completely up to you.
Generally, it is better to tip all at once at the end of the trip rather than every day.
Will there be wifi?
Most of the lodges will have wifi, not always in all of the bedrooms but usually in the ‘main area’. You will not have access to wifi while out on game drives or when driving between lodges. If you need to ensure that you have access to the internet all the time then it might be a good idea to buy a local sim card and load it with data. You can buy sim cards at the airport when you first arrive.
What is the difference between a lodge, a tented camp, and camping?
A lodge is built out of brick and mortar. With a tented camp the bedrooms at least, if not the whole lodge, are built out of canvas tents. Don’t worry these are not your usual kind of tent. Standards vary according to the price but they basically all have a real bed and an ensuite bathroom. Really they are as luxurious if not more luxurious than a ‘real room’.
A lot of people prefer staying in a tented camp as it gives you that ‘closer to nature, out of Africa vibe’ without compromising on comfort.
A camping safari, however, is something else entirely. On a camping safari, you will take the tent around with you and put it up at each campsite. You will sleep on a mattress in a sleeping bag and use the shared toilet shower facilities, which in my experience usually only have cold water. Obviously, these safaris are much cheaper but not as comfortable. They are definitely wild though and definitely close to nature.
Do I need to know any of the local languages?
Greetings are a very important part of the culture in East Africa so if you can learn a few key greetings then it would go a long way to helping the locals feel like you have made an effort. I know a little Swahili, which is the main language of both Tanzania and Kenya, but unfortunately, I can’t help you with Uganda.
Harabri = ‘How are you’ (technically it means ‘what’s the news’) if in doubt use this, it’s polite enough to use in all situations
Mzuri = ‘Good’, the reply to Habari
Mambo = ‘what’s up,’ slang greeting to friends or people younger than you (informal)
Poa/safi = ‘Good/fine’, reply to Mambo
Shikamol = ‘I respect you’, this is a greeting for elders or people in an authority position
Marahaba = ‘I accept your respect’, reply to Shikamol
Asante = Thank you
What do I need to know about the culture?
The culture in East Africa in general is more traditional than Western culture, more so in some places than others.
Coastal areas tend to be more Muslim so be sure to dress modestly (cover your cleavage and knees). In the tourist areas like on the beach you can be in a bikini, no problem, but as soon as you step into the towns or villages around the beach then dress accordingly. It’s a good idea to carry. sarong or buy a local kikoi to cover up with when needed. In particular in Stone Town in Zanzibar and Mombassa and Lamu in Kenya.
In big towns and cities like Kampala and Nairobi, it’s a little different, people do dress more liberally there.
In general when you are visiting rural villages then it’s best to cover up, don’t wander around in bum shorts and crop tops.
As mentioned, greetings are important, ask how someone is first before asking your question.
People on the whole are very friendly and are always willing to assist if you are lost or confused.
What are the toilet facilities like while on safari?
The lodges and tented camps will have ‘western style toilets’ the campsites will have both ‘western style’ and long drops. While you are on an actual safari i.e. a game drive then most of the time there is no toilet. Sometimes you will stop at a designated picnic spot which usually has a loo (although not usually toilet paper so carry some with you).
But if you are just on a game drive and need a wee then you will ask the guide to find somewhere suitable for you to go, usually behind a bush. Don’t worry the guide will check the area first to make sure there are no dangerous animals then you are good to go. Please don’t throw toilet paper in the bush, bring it back to the car and the guide should have somewhere for you to dispose of it.
Any other questions?
So there you have it, a big long list of questions but I am sure there are still some I have missed. If you do have any further questions feel free to comment below or follow me on Instagram where you can message me to ask me anything safari related.
You have already booked your safari, obtained your Visa and downloaded your packing list for your African Safari. Now it’s time to think about what vaccinations you will need. Read in for advice and a list of vaccinations needed for a safari in East Africa.
Vaccinations Needed for a Safari in East Africa
Vaccinations for Tanzania, Kenya, and Uganda
Tanzania, Kenya, and Uganda are three of the most popular tourist destinations in Africa. All three countries offer stunning scenery, diverse wildlife, and rich cultures. However, it is important to be aware of the health risks before you travel.
The following vaccinations are recommended for Tanzania, Kenya, and Uganda:
Yellow fever: Yellow fever is a serious and sometimes fatal disease that is transmitted by mosquitoes. A yellow fever vaccination is required for all travelers over the age of 9 months who are arriving from countries with a risk of yellow fever transmission.
Hepatitis A: Hepatitis A is a liver infection that can be transmitted through contaminated food or water. A hepatitis A vaccination is recommended for all travelers to Tanzania, Kenya, and Uganda.
Hepatitis B: Hepatitis B is a liver infection that can be transmitted through blood or sexual contact. A hepatitis B vaccination is recommended for travelers who are planning to engage in high-risk activities, such as unprotected sex or sharing needles.
Typhoid fever: Typhoid fever is a serious bacterial infection that can be transmitted through contaminated food or water. A typhoid vaccination is recommended for travelers who are planning to visit areas with poor sanitation.
Rabies: Rabies is a fatal viral disease that is transmitted through the bite of an infected animal. A rabies vaccination is recommended for travelers who are planning to spend time outdoors, especially in rural areas.
In addition to the required vaccinations, it is also a good idea to get the following vaccinations:
Diphtheria, tetanus, and pertussis (DTP): DTP is a vaccine that protects against three serious diseases: diphtheria, tetanus, and pertussis.
Measles, mumps, and rubella (MMR): MMR is a vaccine that protects against three childhood diseases: measles, mumps, and rubella.
Polio: Polio is a serious disease that can cause paralysis, a polio vaccination is recommended for all travelers.
It is also important to take malaria prevention measures when traveling to Tanzania, Kenya, and Uganda. Malaria is a mosquito-borne disease that can be fatal. There are a number of ways to prevent malaria, including taking antimalarial medication, using insect repellent, and sleeping under a mosquito net.
If you are planning a trip to Tanzania, Kenya, or Uganda, it is important to see a travel health specialist to discuss your vaccination needs. The advice given in this blog is just advice and should not be used as a substitute for speaking to a qualified health specialist. A travel health specialist can help you make sure that you are up-to-date on all of the required and recommended vaccinations.
For more information follow the links below to the country you will be visiting:
Are you still, planning your safari? Read this blog post to help you with the planning process or answer a few simple questions in the safari planning quiz below and I will create a custom safari itinerary based on your answers.
East Africa is a beautiful and diverse region, home to some of the most amazing wildlife in the world. If you’re planning a safari in East Africa, here are some things you’ll need to pack:
What Clothing to Pack for an African Safari
The weather in East Africa can vary depending on the time of year, but it’s generally warm and sunny. You’ll want to pack comfortable, loose-fitting clothing in neutral colours. You will also want to pack a jacket or fleece for the early morning and evening game drives, as it can get chilly at those times.
Clothing:
Long-sleeved shirts and trousers in neutral colors will protect you from the sun and insects.
Shorts and or skirts (top tip it’s easier to go for a bush wee in a skirt than it is shorts)
A light jacket or jumper is a good idea for the early morning and evening game drives.
A hat and sunglasses are essential for protecting you from the sun.
A scarf can be used to protect your neck and face from the sun or to keep you warm on cold mornings.
A Swimsuit for the lodge
beach clothes if heading to the coast after your safari (if you are heading to Stone Town in Zanzibar be sure to dress modestly)
Pajamas
Underwear – top tip for ladies, a sports bra can come in very hand on the bumpy roads
Shoes:
Comfortable shoes for walking around the lodge and for game drives are essential. Trainers or hiking boots are a good option.
Sandals and flip-flops for around the lodge
What Toiletries to Pack for an African Safari
Inscent repellent
Malaria tablets (if required)
soap, shampoo, and conditioner
Sunscreen
First aid kit
What Camera to Pack for an African Safari
A camera is a must-have for any safari. If possible bring a camera with a good zoom lens so you can get close-up pictures of the animals. There are various options for cameras depending on your interest and budget. whatever camera you are bringing remember to bring extra SD cards and batteries.
DSLR cameras: DSLR cameras are a great option for safaris because they offer a variety of features that are ideal for wildlife photography. DSLR cameras typically have large sensors that capture more light, which results in better image quality. They also have a wide range of lenses available, including long telephoto lenses that are perfect for getting close-up shots of animals.
Mirrorless cameras: Mirrorless cameras are becoming increasingly popular, and they offer many of the same features as DSLR cameras. Mirrorless cameras are typically smaller and lighter than DSLR cameras, which can be a big advantage when you’re on a safari. They also have a wide range of lenses available, including long telephoto lenses.
Point-and-shoot cameras: Point-and-shoot cameras are a good option for safaris if you’re looking for a more compact and affordable camera. Point-and-shoot cameras typically have a zoom lens that can get you close to animals, and they’re easy to use even if you’re not a photography expert.
No matter what type of camera you choose, a top tip is to also bring a beanbag to keep the camera steady while on safari. An alternative to a bean bag is a sock filled with uncooked rice, you can balance it on the car window to keep your camera steady so you can get sharp shots.
Here are some additional tips for taking photos on safari:
Use a fast shutter speed. A fast shutter speed will help you freeze the action and prevent your photos from being blurry.
Use a wide aperture. A wide aperture will let in more light, which will help you capture more detail in your photos.
Be patient. Wildlife photography can be challenging, but it’s also very rewarding. Be patient and keep shooting, and you’ll eventually get some great photos.
Vaccine/Covid certificate if required by the country you are visiting – read this blog post for further information about vaccinations
Insurance certificate
Accommodation info & contact numbers
What else to pack for an African Safari
Binoculars
Torch (flashlight for my American readers)
battery bank
wet wipes
hand sanitiser
plug adapter (3 prong, UK plug)
Bag for dirty laundry (not plastic)
Donations – check if the lodges you are visiting are part of Pack for a Purpose where they list items needed by the communities they support
Bear in mind all of your packing has to fit in a soft-sided suitcase weighing less than 15/20kg (depending on your airline) if you are flying on a domestic flight for example from the Serengeti to Zanzibar.
There is also a ban on single-use plastic in both Kenya and Tanzania. When packing please be sure not to use single-use plastic bags or water bottles, this also includes anything purchased at duty-free on the way.
Download this checklist so you have it handy when you are packing for your safari.
You have planned your safari, your flights are booked and now there is one more stumbling block before you can set off for your Tanzanian safari… a visa. Citizens of most countries need a visa to visit Tanzania. However, citizens of a few countries, including Kenya, Uganda, and Rwanda, are exempt from visa requirements. Continue reading to find out exactly how to apply for a visa to Tanzania.
There are two ways to apply for a visa to Tanzania:
Apply online through the Tanzanian Immigration Services website.
Apply on arrival.
Applying Online
To apply for a visa online, you will need to create an account on the Tanzanian Immigration Services website and fill out the online visa application form. You will need to provide your passport information, contact information, and travel dates. You will also need to pay a visa fee of $100 for U.S. citizens for a multiple-entry visa and $50 for most other countries.
Once you have submitted your application, you can check the status of your visa on this website (click on ‘check visa status’) and you will receive an email confirmation with your visa application number. You will need to print out this confirmation and bring it with you when you travel to Tanzania.
The processing time for a visa application can vary, but it typically takes 2-3 business days but may take longer on peak travel days. It is safer to apply as soon as you have your flight information and dates secured. Give yourself a minimum of 2 weeks to obtain a visa.
Applying on arrival
If you prefer to apply for a visa when you arrive in Tanzania you can do it at the border or the airport. You will need to provide the same documentation as if you were applying online, but you will also need to pay a visa application fee in cash, bring the correct money as they are unlikely to have change. Notes also need to be dated later than 2009 and in good condition.
While obtaining a visa on arrival is possible it can be time-consuming so make sure you have at least 2 hours available and are not in a rush to get anywhere.
Visa Requirements
In addition to a visa, you will also need to have a valid passport that is at least six months old. You will also need to have two blank visa pages in your passport.
Only use the official website to apply for your visa. There many sites out there that offer to do the process for you. These are not worth the extra money. Just use the official website found below:
Remember to keep a note of your security question and answer as well as your application ID which you will be given once you have filled out this first page. You will need these to check the status of the application at a later date.
3. Fill in your personal information
Fill in your name, date of birth, gender, nationality, etc. Make sure all the information is correct according to your passport.
Fill in the Travel Details and Visa Details page
This is where it starts to get interesting.
The fun begins when it asks for your nearest embassy but you can’t find it on the list.. if this is the case just click anyone that is in your country at least.
The next tricky question is the Type of Visa. Here if you are traveling for a safari you will put ‘ordinary’ if the ordinary option isn’t there then you will put ‘multiple entry visa’
For the ‘Purpose of your visit’ select ‘Leisure and holiday’. If you have been to Tanzania before fill out the dates of your trip and the previous visa number.
Fill in your travel plans including
destination (Tanzania, Zanzibar, or both)
port type
onward country
port of entry
port of departure
date of arrival
stay duration (maximum 90 days)
Fill in your local host information
You will probably be coming with a company or organisation. In which case you will need their information to put here.
You will need to local address and their local phone number. Under relationship select ‘Tour operator’
Fill in your accommodation
for this you will need the hotel/lodge information for your first night.
Fill in who is accompanying you
Here you will be asked ‘Are you traveling as part of a group/organisation’ to which you will answer yes
The next question is ‘ Are you being accompanied by minors’ If you answer yes then proceed to fill out the additional information.
Upload documents
Here you will need to upload your documents. You will need
A passport photo (jpeg or png less than 300kb size)
passport bio-data page (jpeg or png less than 300kb size)
return ticket (PDF 1MB max size)
if you are asked for an invitation letter then your booking information or contract from your safari company will work.
*Top tip use a free photo compressor app to reduce the size of your photos.
Check all the details are correct and pay
Make sure all the details are correct as you will not be able to change them once you submit the application. Read the terms and conditions click agree and then make the payment ($50/$100 USD). Take note of your application number if you didn’t earlier and your invoice number. And now you wait!
Check the status of your application
once you have applied you should receive an email notification to inform you when your visa has been approved. However, you can also check the status of your application by going back to the Tanzania Immigration page and clicking on ‘check visa status’ in the bottom right corner.
You will need your application ID, email, and security question and answer to log back in.
Print out your visa
Once you have your visa you will need to print it out in colour and put it with the rest of your documents so you remember to take it with you, yes, even if you have it on your phone. Tanzania is old school and needs a paper copy.
Not sure what to pack? Download this free Pre safari packing list to ensure you don’t forget anything.
Travel Insurance
It is also a good idea to purchase travel insurance before you travel to Tanzania. Travel insurance will cover you in case of medical emergencies, lost luggage, and other travel-related mishaps. This is sometimes a requirement of travel companies.
Planning Your Safari
Still in the planning phase of your safari? There are many different safaris to choose from, so you can find one that fits your budget and interests.
When planning your safari, be sure to consider the following factors:
The time of year: The ‘best’ time to go on safari is during the dry season, which is from June to October.
The type of safari: Are you looking for a whistle-stop tour of one country, a slow traverse, an adrenalin adventure, or a multi-country epic adventure, either way, a custom safari can be created for you.
The length of your safari: Safaris can range from a few days to a few weeks. The length of your safari will depend on your budget and how much time you have available.
Your budget: Safaris can be expensive, so it is important to set a budget before you start planning.
Once you have considered all of these factors, you can start planning your safari. If you are unsure how to start why not answer a few simple questions in the quiz below to start your safari planning. For more information about safari planning, you can also read this blog post: How to plan an African Safari.
Are you aiming to boost your African safari business? If so, media services are key. Utilising social media platforms and video content can be an effective way of marketing your company and increasing sales. Additionally, optimising website design is essential for creating a positive customer experience that will lead to more bookings. In this blog post, we’ll explore how these various forms of media services can help grow your Safari business.
Join our email list for up-to-date information on how to best market your safari business.
Utilising Media Platforms to Grow Your Safari Business
Investing in media services can be a powerful way to grow your African safari business. With the right strategies, you can reach more potential customers and increase engagement with existing ones. Realising the highest return on investment necessitates comprehension of the various media services accessible and selecting the most suitable one for your necessities.
By investing in media services, businesses can gain access to powerful tools for building brand recognition, connecting with customers, directing traffic to their site or store, and boosting sales and returns. Social media has become an essential tool for any digital marketing strategy, as it can rapidly disseminate information to previously unaware audiences. Video content also plays an important role by providing visual representation of what sets you apart from other businesses in the industry. Additionally, email campaigns are great for staying connected with current customers while introducing yourself to potential ones.
When selecting a service provider for your business, you have several options at your disposal including web design firms that craft custom websites tailored to safari companies; social media agencies that optimize profiles on popular platforms like Facebook and Instagram; video production teams that produce compelling videos highlighting company highlights; search engine optimisation (SEO) experts who utilise data-driven tactics to rank higher in organic searches; and email marketing specialists who develop automated campaigns catered around customer interests and behaviors.
How To Choose The Right Media Service For Your Business: Before committing resources towards any particular service provider it’s important to do research into their portfolio so that you know exactly what type of work they produce – this will give you a better idea if their style matches up with yours or not. You should also consider budget constraints when making decisions about which agency or team would be most suitable for your business goals – some providers may offer lower rates but lack experience compared to others who charge more but deliver higher quality results overall. Lastly, look into customer reviews from past clients to get an accurate picture of how reliable each option is before making a final decision.
Once all is configured, take note of a few items to ensure you’re receiving the most from each expenditure. First off, track progress regularly using analytics tools to monitor performance metrics like page views, clicks, conversions etc.
Second, test different tactics to find out which works best and optimise accordingly.
Thirdly, establish clear objectives and prioritise them based on importance.
Fourthly, stay consistent by updating content to ensure followers remain engaged.
Lastly, don’t forget to measure success against the initial goal to determine whether changes are necessary in order to move forward successfully.
By utilising media platforms, safari businesses can expand their reach and increase sales. Social media provides a powerful tool for connecting with potential customers and engaging existing ones – let’s explore the power of social media for safari companies in more detail.
Key Takeaway: Investing in media services can be a great way to boost your African safari business, so it’s important to pick the right service provider that fits within budget and delivers high-quality results. By tracking progress regularly, testing different tactics, setting clear objectives and staying consistent with updates you’ll ensure maximum value for every dollar spent.
The Power of Social Media for Safari Companies
Social media has become a vital asset for safari companies to attain prospective customers and expand their operations. With the right strategies, you can use social media to increase brand awareness, build relationships with customers, and generate more leads.
Understanding the different social platforms and their Uses:
There are many different social platforms available for businesses to leverage in order to promote their safaris. Through Facebook, businesses can create relationships with their target audience by providing content that resonates with them. Twitter allows you to quickly share updates about upcoming safaris or discounts while also engaging in conversations with followers. Instagram is perfect for showcasing stunning photos of African wildlife or landscapes which will help draw attention from potential customers. Lastly, YouTube can be used as a powerful visual storytelling tool where you can create videos highlighting memorable moments on your safaris or even interviews with satisfied customers who have gone on one of your tours.
Crafting Engaging Content That Resonates With Your Audience:
When it comes to crafting content that resonates with your audience, it’s important to keep in mind what type of message you want them to take away from each post or video they see from you. Are you trying to inspire people? Educate them? Showcase something unique about your company?
Whatever the goal may be, make sure all posts reflect this message clearly so that viewers know what they should expect when going on one of your tours. Additionally, don’t forget the power of visuals; whether it’s photos taken during a tour or videos showcasing customer testimonials – these types of visuals will always grab more attention than plain text-based posts.
Strategies for Growing Your Following and Increasing Engagement:
One key strategy for growing your following and increasing engagement is consistency; post regularly across all channels so that people remember who you are and what services/products you offer without having any gaps between postings which could lead them to forget about your business altogether. Additionally, don’t just focus on posting content – start conversations as well. Ask questions related directly back to topics surrounding African wildlife tourism such as “What was the most memorable moment during one of our trips?” This encourages followers not only to follow along but engage further by responding too.
Once everything is set up correctly (i.e., profiles created across multiple platforms), then tracking performance becomes essential in understanding how successful campaigns have been at driving sales/leads towards booking a tour package. Analytics tools like Google Analytics and Hootsuite Insights, both free options available online today, allow business owners access data around things such as user engagement rates and click-through rates; helping to identify areas needing improvement and opportunities moving forward.
Social media is a powerful tool for safari companies to reach and engage their target audience. Businesses can employ social media to promote their brand and generate sales by employing the right strategies. Now let’s explore how video content can be used as an effective marketing strategy for African safaris.
Key Takeaway: Social media is a powerful tool for safari companies to increase brand awareness, build relationships with customers and generate more leads. Crafting content that resonates with the intended audience and leveraging analytics to monitor results and recognize areas for improvement are essential when utilizing social media as a tool. By hitting the ground running on social media you can set yourself up for success in marketing African wildlife tours.
Harnessing the Power of Video Content for Safaris
Video content is a powerful tool for safari companies looking to reach more customers and increase sales. By employing a tailored strategy, video content can be leveraged to captivate audiences, amplify brand recognition and facilitate conversions.
Utilising video content in marketing strategies can provide numerous advantages, such as a powerful means of grabbing attention and delivering messages quickly. It offers a unique way to capture attention and deliver messages quickly and effectively.
Videos are also highly shareable on social media platforms, making them ideal for increasing visibility with potential customers. Additionally, videos can help establish trust between businesses and their audiences by providing an opportunity to showcase products or services in action as well as demonstrate expertise within the industry.
Creating Compelling Videos That Capture Attention and Drive Action: Creating compelling videos requires careful planning and execution. Start by determining your goals – do you want to promote a product or service? Introduce new concepts? Or simply entertain your audience?
Once you’ve established what type of video content you want to create, consider ways that it could be visually engaging such as using animation or interesting camera angles while ensuring that all messaging is clear throughout the video’s duration.
Leveraging Video Content Across Multiple Platforms:
After creating a high-quality video that resonates with viewers, it’s important to leverage this content across multiple channels for maximum impact. After producing a captivating video, consider distributing it on YouTube and other social media platforms such as Facebook or Instagram for wider reach.
Additionally, embedding videos into website pages helps keep visitors engaged longer which can lead to increased conversions over time if done correctly.
It is important to track performance metrics when leveraging video content in order to make changes if needed. Examining figures such as views, duration watched, clicks-per-view, shares, and likes can provide a wealth of info about the potency of each video in reaching its goal demographic.
Analysing this data allows marketers to optimise future campaigns based on what works best so they can get the most out of their efforts.
By leveraging video content, African safari companies can create more engaging marketing strategies that will help them reach their target audiences and increase sales. Moving on, optimising website design for safari companies is another key element in developing an effective digital presence.
Key Takeaway: Video content is a powerful tool for safari companies to engage viewers, boost brand awareness and drive conversions. Creating compelling videos requires careful planning and execution as well as leveraging across multiple platforms for maximum impact; tracking performance metrics allows marketers to optimize future campaigns based on what works best.
Optimising Website Design for Safari Companies
Optimising website design for safari companies is essential to ensure their success. Creating a website that is tailored to the user and SEO-friendly is key to achieving desired outcomes.
Design Principles for an Effective Website Layout:
A well-designed website layout should have clear navigation, consistent page elements, and visually appealing graphics. Navigation should be readily available and straightforward to utilise so visitors can quickly access the data they seek.
Furthermore, uniformity should be maintained on all the pages of the website by including consistent components like headers, footers and sidebars to make sure that there is aesthetic unity throughout. Graphics used on the site must also be optimised to ensure quick loading times without sacrificing quality visuals.
Incorporating SEO Best Practices into Web Design:
Search engine optimisation (SEO) helps websites rank higher in search results by using keywords throughout webpages and other content marketing efforts such as blogs or press releases. When designing a website for safari companies it is important to include these keywords within headings, title tags, meta descriptions and image alt text so that Google can better understand what type of content is being presented on each page of the site.
Additionally optimising URLs with relevant keywords will also help improve rankings when people search online for related terms or phrases associated with safaris or African travel experiences.
No matter how customers access your website, responsive design techniques ensure they receive an optimal viewing experience tailored to their device’s capabilities while still delivering key messages about your company’s services and offerings in a visually pleasing manner.
By incorporating relevant keywords into headings, titles tags, meta descriptions and image alt text, you can guarantee that Google will understand the content presented on each page of the site. Moreover, optimising URLs with appropriate keywords can help boost rankings when users search online for related terms or phrases associated with safaris or African travel experiences.
Utilising analytics tools such as Google Analytics enables professionals to gain an edge by tracking metrics like visitor counts per day/week/month, time spent on each page, most popular pages visited, bounce rates, conversions and traffic sources (e.g., organic searches versus direct links) along with top referring sites; providing invaluable insight into how users interact with the website so that improvements can be made based on data rather than assumptions alone.
Key Takeaway: By incorporating SEO best practices into web design and utilizing responsive design techniques, safari companies can ensure their website is optimized for user experience and search engine rankings. Utilizing analytics tools, such as Google Analytics, professionals can gain a competitive advantage by monitoring data to recognize potential enhancements.
FAQs in Relation to Media Services
What are the services of a media company?
A media company provides a range of services to help African safari companies market their businesses and increase sales. These services encompass the production of material, website construction and optimisation, SEO implementation, social media handling, email campaigns for marketing purposes, advertisement campaigns on Google Ads or other platforms as well as monitoring analytics.
By utilising these strategies in combination with traditional methods such as print advertisements or radio spots, a media company can help African safari business owners reach more customers and boost sales.
1. Social Media:
Social media is a powerful tool for African safari businesses to reach potential customers and build relationships with existing ones. Through platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn, African safari businesses can communicate tales of their journeys and display the magnificence of Africa’s wildlife.
2. Traditional print media, such as newspapers, magazines and brochures, remain pertinent in today’s digital age and provide a platform for African safari companies to reach a wider audience with detailed content about their services. They provide an opportunity for African safari companies to create detailed content about their services that will be seen by a larger audience than online sources alone could provide.
3. Digital Content Marketing:
This type of marketing involves creating engaging content that appeals to potential customers on the web through blogs, podcasts or videos which help drive more traffic to the business’s website or social channels while providing valuable information about its services at the same time.
Which are social media services?
Social media services are an important tool for African safari businesses to reach their target audience. Using social media services such as Facebook, Twitter, Instagram and YouTube can help African safari businesses reach their target audience while building brand awareness and website traffic through content marketing strategies like blogging and creating videos, in addition to staying in touch with existing customers via email campaigns.
Additionally, content marketing strategies like blogging and creating videos can help build brand awareness while increasing website traffic. Email outreach can be an effective tool for keeping in contact with both existing and prospective customers. With the right strategy in place, social media services provide a powerful way for African safari businesses to increase sales of their products or services.
1. Facebook:
A social media platform with over 2 billion users, allowing businesses to reach a wide audience and build relationships with customers through content sharing, advertising, events and more.
2. Twitter:
An online news and social networking service that allows users to post short messages of up to 280 characters or less in length for public consumption.
3. Instagram provides a platform for people worldwide to share visuals, videos and stories with each other as well as engage directly with brands.
4. YouTube:
The largest video-sharing website where anyone can upload videos related to any topic including music, entertainment, business tutorials, etc, while also having access to millions of other user’s uploaded content from across the globe.
5 LinkedIn:
Professional networking site designed specifically for job seekers looking for employment opportunities or employers seeking qualified candidates for open positions within their companies or organizations worldwide.
6 Pinterest:
Image-based search engines are popularly used by many individuals searching topics such as fashion trends, home decor ideas, recipes & DIY projects.
7 Snapchat:
A photo messaging app that allows its users to send images & videos ( which are known as “snaps”) that self-destruct after a short time.
Conclusion
In conclusion, media services are an essential tool for any African safari business. By taking advantage of the power of social media platforms and video content to reach more potential customers, as well as optimising website design to ensure that all visitors have a positive experience on your site, you can make sure that your Safari company is successful in reaching its goals. By making use of these strategies and tools, businesses can gain the most out of their promotional efforts and reap higher profits.
If you want your content done for you then check out our safari marketing services, written by safari experts, for safari experts.
Social media marketing is a powerful tool for African safari businesses to reach more potential customers. By employing the right approaches and tactics, you can augment your business’s presence on social media channels and expand its reach globally. By leveraging the power of social media marketing, this blog post will provide an overview on how to effectively utilize it for boosting African safari businesses presence and maximizing visibility worldwide, including benefits, strategies, tips for creating engaging content and best practices for managing accounts. Let’s get started.
Join our email list for up to date information on how to best market your safari business.
Benefits of Social Media Marketing for Safari Businesses
Social media marketing offers a number of benefits for African safari businesses. From increased reach to improved brand awareness, these strategies can help companies grow and thrive in the competitive safari industry.
Increased Reach:
Social media provides an effective platform for businesses to expand their customer base. By creating engaging content and utilizing targeted advertising campaigns, companies can increase their visibility and reach more potential customers than ever before. Moreover, social media provides businesses with the ability to access untapped markets beyond geographical boundaries.
By leveraging social media marketing, businesses can establish a wide reach to consumers and develop strong brand recognition. This helps create recognition among consumers who may be unfamiliar with your company or services. Social media can also be used to cultivate relationships with clients, furnishing them with relevant knowledge regarding your business and thereby establishing faithfulness and reliance in the long run.
Social media marketing offers African safari businesses a great bang for their buck. It’s an economical way to reach more customers than ever before, build brand recognition and loyalty, and get maximum exposure without breaking the bank. With targeted campaigns through platforms like Facebook Ads or Twitter Ads, companies can quickly see results that make a real impact on their bottom line – all while staying ahead of the curve in terms of industry trends. Keywords: Social Media Marketing, African Safari Businesses, Increased Reach, Improved Brand Awareness, Cost-Effective Advertising
Ultimately, social media permits businesses to converse directly with customers in the present moment – granting them immediate input on what is successful or not within their strategies so they can make modifications promptly if necessary. This also gives them opportunities for direct engagement which builds stronger relationships between brands and consumers alike, potentially leading to higher conversion rates down the line as those connections become even deeper rooted over time.
The benefits of social media marketing for safari businesses are numerous and can help companies reach more potential customers, increase brand awareness, save money on advertising costs, and engage with their current customer base. With the right strategies in place, these same businesses can maximize the effectiveness of their social media campaigns to generate even better results.
Key Takeaway: Social media marketing is an invaluable tool for African safari businesses, providing increased reach and improved brand awareness at a cost-effective price. Through targeted campaigns on platforms such as Facebook Ads or Twitter Ads, companies can build relationships with customers while staying ahead of the curve in terms of industry trends and gaining instant feedback to make quick adjustments if needed.
Strategies for Effective Social Media Marketing
Social media can be an effective tool for safari businesses to build visibility, boost recognition and drive sales. To get the most out of your social media efforts, it’s important to develop a plan and set goals. This will help you focus on what’s most important and measure success in terms of ROI.
When creating content for social media platforms, visuals are key. Quality images can be used to draw attention to your posts and engage users with your brand message. Additionally, use engaging copy that speaks directly to your target audience while highlighting the benefits of booking a safari trip with your company.
Collaborating with influencers is an outstanding approach to enhance engagement and attract new patrons. Consider working with local influencers who have large followings or those who specialize in travel-related content so they can share their experiences taking a safari tour with you. Finally, don’t forget about monitoring performance – tracking metrics like clicks, impressions, likes/shares/comments can provide valuable insights into how successful your campaigns are and where there may be room for improvement.
When managing your social media presence, it is important to respond quickly to comments or messages from customers as this shows that you care about them and value their feedback. Post regularly but not too often – aim for 1-2 times per day at most – so that followers do not feel overwhelmed by too much content coming from you all at once. Additionally, monitor both positive and negative reviews online so any potential issues can be addressed promptly before they escalate further. Keeping tabs on the latest developments in your sector can guarantee that you are consistently providing information and services that cater to customer requirements and desires.
To maximize the effectiveness of social media marketing, African safari companies should develop a plan and set goals, utilize quality visuals and content, leverage influencers and partnerships, as well as monitor performance to analyze results. With these strategies in place, creating engaging content on social media platforms can help drive more business for African safari companies.
Key Takeaway: Social media can be a great tool for safari companies to expand their reach, enhance recognition and boost sales. Developing content with visuals that speak directly to your target demographic and partnering with influencers can help boost engagement while monitoring performance metrics will provide insights into how successful campaigns are running. Finally, responding quickly to customer commentsmessages and staying on top of industry trends show you care about customers needs & expectations.
Tips for Creating Engaging Content on Social Media Platforms
Creating engaging content on social media platforms is essential for safari businesses to reach their target audience and drive conversions. Quality visuals, storytelling techniques, and interactive elements can help make posts stand out from the competition. To make your posts stand out from the competition, use quality visuals, storytelling techniques, and interactive elements to create engaging content for social media platforms.
Use Eye-Catching Visuals and Videos:
Visuals are a powerful way to capture attention in a crowded online space. Put resources into excellent pictures or recordings to make your posts emerge from the group. Try incorporating photos of wildlife, stunning landscapes, or people enjoying themselves on safaris into your content for maximum impact. You could also consider creating short videos showcasing different aspects of an African safari experience to grab attention and increase engagement with followers.
Incorporate Storytelling Techniques into Posts:
Storytelling is one of the most effective ways to engage an audience on social media platforms like Instagram or Twitter. Incorporate stories about past experiences, customer testimonials, or behind-the-scenes footage into your posts to give them more depth and context while connecting emotionally with viewers at the same time. This will not only keep followers interested but also boost brand loyalty over time as they get familiar with your company’s story through various posts across channels like YouTube or Facebook Live Streams etc
Ask Questions to Encourage Interaction from Followers: Asking questions is another great way to encourage interaction from followers on social media platforms such as Twitter or LinkedIn polls etc Not only does this generate conversation around topics related directly back to safari companies but it also helps build relationships between brands and customers by allowing them a chance express their opinions openly without fear of judgement which leads us nicely onto our next point…
By utilizing the tips outlined above, African safari business owners can create engaging content on social media platforms to attract more customers. Now let’s look into how to maintain a successful presence on social media by following good practices.
Key Takeaway: Safari companies should create content that stands out from the competition by utilizing high-quality visuals, engaging storytelling techniques and interactive elements. Asking questions to followers on social media platforms helps generate conversations around topics related directly back to safari companies while also building relationships between brands and customers. Put your best foot forward in order to give your business a leg up.
Best Practices for Managing Your Social Media Presence
Managing your social media presence is an essential part of any successful safari business. By responding quickly to comments and messages, posting regularly, monitoring your reputation, and staying up-to-date with trends in the industry, you can ensure that your company’s online presence remains strong.
Responding Quickly to Comments and Messages:
It’s important to stay on top of all comments and messages related to your brand. Responding quickly shows customers that you care about their feedback and are willing to address their concerns or answer questions in a timely manner. This will help build trust with potential customers as well as increase customer loyalty for existing ones.
Post Regularly:
Posting content regularly helps keep your followers engaged while also increasing visibility for new potential customers who may be searching for safaris online. Try creating content that focuses on showcasing the unique experiences offered by your safaris such as beautiful wildlife photos or stories from previous travelers who have had amazing experiences with you.
Track what’s being said about your enterpriseit’s essential for an effective social media presence. Monitoring reviews and other posts related to your brand will allow you identify areas where improvement might be needed or highlight opportunities where positive feedback could be shared more widely across different platforms like Twitter or Instagram.
Maintaining up-to-date awareness of developments in the tourism field is critical when deciding on promotional tactics, such as determining which platform(s) will be most beneficial for existing and potential customers. Additionally, being aware of changes within certain countries regarding safety regulations can help inform decisions around planning trips abroad for those interested in taking a Safari vacation.
By utilizing the recommended approaches mentioned, you can guarantee that your social media activity is effectively overseen and fruitful. Assessing the efficiency of your efforts can aid you in formulating informed choices to further improve your approach for better results.
Key Takeaway: It is essential for safari companies to manage their social media presence effectively by responding quickly and courteously to comments and messages, posting content regularly, monitoring reviews closely, and staying abreast of current industry trends in order to ensure success. By taking these steps one can reap the rewards of increased visibility amongst potential customers as well as customer loyalty from existing ones.
5 . Measuring the Success of Your Social Media Campaigns
Gauging the efficacy of your social media strategies is essential to comprehending how successful they are and what changes should be implemented. Tracking metrics such as reach, impressions, clicks, etc. By monitoring how many people have seen or interacted with your content, you can gauge the success of your social media campaigns and make necessary adjustments. Analyzing engagement rates gives you an indication of how interested people are in what you’re sharing and whether it resonates with them. Monitoring competitors’ performance allows you to see where they may be outperforming or underperforming so that you can adjust accordingly. Finally, testing different strategies lets you identify which tactics work best for your target audience and helps inform future decisions.
Reach indicates the aggregate of distinct individuals who have encountered a post on social media platforms like Facebook or Twitter within an established timeframe, which is generally calculated by day or week depending on the platform being utilized. Impressions refer to the total number of times a post has been seen across all users within that same timeframe; this includes multiple views from one user if applicable. Clicks indicate how many users have clicked through from a post into another page, often referred to as “click-through rate” (CTR). These three metrics provide insight into whether your content is reaching its intended audience and if it is resonating with them enough for them take action (clicking through).
Measuring engagement rate provides an indication of how well-received your content is among those who view it; this metric entails interactions between posts and followers/fans such as likes, comments, shares/retweets etc. based on the platform used – typically expressed as a percentage relative to total followers/fans at any given time (e.g., 10% engagement rate means 10 out 100 fans engaged in some way with a post over that period). A higher engagement rate usually indicates more successful content creation efforts; however, it does not necessarily translate into sales conversions. Keywords: Engagement Rate, Interactions, Platforms, Percentage
By regularly analyzing our competitors’ data, we can get ahead of the game and spot new opportunities before they even know what hit them. This way, we can apply the learnings from other companies in similar industries to our own campaigns – both organic and paid – while avoiding making the same mistakes. By doing so, we gain insights into what works best when marketing safaris online and capitalize on these trends for maximum success. Keywords: Competitor Analysis, Follower Growth Trends, Engaging Posts, Hashtags Effectively
Testing different strategies allows us to identify which approaches yield better results than others when targeting potential customers online via various channels such as email marketing and ad networks, e.g., Google Ads, Facebook Ads, Instagram Ads. Experimenting also enables us to track progress over time; A/B testing techniques allow marketers to compare two versions of an ad campaign against each other in order to understand which one performs better before committing a full budget towards a single approach. Additionally, running split tests will reveal weaknesses in existing strategies so that improvements may be implemented to improve outcomes for the next round of advertising activities.
Key Takeaway: As an advanced marketer with a high IQ, I can confidently say that tracking metrics such as reach, impressions and clicks; monitoring competitors’ performance; and testing different strategies are all essential components of successful social media marketing for African safari companies. Staying informed of industry trends and experimenting to discover the most effective approaches are critical for outmaneuvering competitors and optimizing outcomes from advertising initiatives.
FAQs in Relation to Social Media Marketing
What is social media marketing articles?
Social media marketing articles are written pieces of content that aim to promote a company, product or service on social media platforms. They typically include engaging visuals and concise copy which is tailored to the target audience. Social media articles can be employed as part of a comprehensive digital advertising plan to boost recognition, bring people to sites and create prospects for organizations.
Why is social media marketing important article?
Social media marketing is an essential tool for African safari businesses. It helps to increase brand awareness, build relationships with customers and potential clients, engage audiences, drive traffic to their website or store, and generate leads. Additionally, it can be used as a platform to showcase the beauty of the African landscape and promote special offers or discounts that will encourage people to book a safari experience. Social media strategies tailored to individual businesses can help them reach a wider audience, thus creating more potential sales.
How effective is social media marketing?
Social media marketing is an efficient means of connecting with potential customers and fostering recognition for a brand. Social media offers businesses a chance to share content, interact with their followers and drive web traffic. Using social media channels such as Facebook, Twitter, Instagram and YouTube can help businesses cultivate relationships with customers and increase sales when the right strategy is implemented. Social media also allows companies to target specific audiences based on interests or demographics which helps them tailor their message more effectively for better results.
1. Reach a Wider Audience:
Social media marketing allows businesses to reach an extensive audience, enabling them to connect with potential customers who may not have been aware of their services before.
2. Increase Brand Awareness and Visibility:
By regularly posting engaging content on social media platforms, businesses can build trust and loyalty among their followers while increasing brand awareness in the process.
3. Cost-Effective Advertising:
Compared to traditional advertising methods, social media marketing is much more cost effective as it requires minimal investment but offers maximum returns in terms of leads generated or sales made from campaigns run through these channels.
4. Improve Customer Service & Retention Rates:
Through direct customer engagement via social networks such as Twitter or Facebook, companies can quickly respond to customer queries and complaints which will help increase satisfaction levels and improve retention rates over time too.
5. Generate More Leads & Sales Opportunities:
Last but not least, when done correctly, businesses can use targeted ads on various platforms like LinkedIn or Instagram for lead generation purposes – ultimately leading to increased sales opportunities.
Conclusion
Social media marketing is an invaluable tool for Safari businesses to reach more potential customers, engage with their current ones and increase brand awareness. When done correctly, it can be a powerful way to boost your business’s success in the long run. By utilising the techniques discussed, your social media presence can be both captivating and effective for its viewers.
If you want your content done for you then check out our safari marketing services, written by safari experts, for safari experts.
How can I create an effective online presence for my safari holiday business?
There are a number of ways to create an effective online presence for your safari holiday business. One way is to create a website that showcases your business and what it has to offer. Another way is to use social media platforms, such as Facebook and Twitter, to promote your business and connect with potential customers. Additionally, you can use online directories, such as Yelp and TripAdvisor, to list your business and attract more attention from people searching for safari holidays.
What are the best practices for targeting and engaging with potential customers on social media platforms?
The best practices for targeting and engaging with potential customers on social media platforms are to first identify your target audience, and then create content that is relevant to them. Once you have created this content, you can then use various tools and techniques to reach out to these individuals and engage with them. Some of the most effective methods for doing this include using targeted ads, creating groups or pages specifically for your target audience, and participating in online conversations related to your industry or product.
Are you looking to increase your safari bookings and revenue? If so, then it’s time to take a closer look at how effective safari marketing can be for your business. Whether it’s through professional photography, an engaging social media presence or creating compelling blog posts – these are all ways that help build trust with potential customers and make them more likely to book their African adventure with you. Additionally, using video content and storytelling techniques can also have a huge impact on the success of your Safari business. In this article we’ll explore each of these aspects in detail so get ready as we dive into the world of Safari Marketing.
If you need help with your safari marketing then check out our service pages for custom onsite photography, content creation and influencer services.
The Benefits of Professional Photography for Safari Businesses
Photography is an essential part of any safari business. Professional photography can help create a positive first impression and attract more customers. It’s important to have high-quality images that accurately represent the beauty of your safari experience, as well as the professionalism of your business.
When potential customers are researching different safaris, they want to see beautiful photos that capture the essence of their dream vacation. High-quality visuals can give potential customers a more vivid impression of their anticipated safari, fostering confidence in selecting you for the journey. Professional photos also show potential customers that you take pride in your work and care about providing a great experience for them.
Professional photography can be employed to draw attention to discounts and promotions on social media networks such as Instagram or Facebook, thus aiding in customer acquisition. By showcasing stunning visuals along with promotional messages, businesses can increase engagement with followers and drive more sales conversions.
Professional photographers have an understanding of lighting techniques, composition rules and other factors that are essential for taking quality pictures in outdoor settings such as wildlife reserves or national parks. They can capture the best moments during a safari tour so that clients can relive those memories long after they’ve returned home from their trip – something which often produces much better results than amateur shots due to limited access caused by environmental regulations or safety concerns.
The right photographer will be able to provide you with stunning images that showcase both the natural beauty of Africa and the unique experiences offered by your company, allowing potential customers around the world to get excited about booking an African Safari holiday.
Professional photography can be an invaluable asset to safari businesses, providing them with a powerful tool for creating an immersive and unforgettable experience for their customers – one that will help boost engagement and drive sales. With the right social media presence, you can ensure that your business stands out from the competition and reaches new potential customers.
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Important Takeaway: Professional photography can help safari businesses attract customers, promote offers and discounts on social media, and capture the beauty of their experiences for long-lasting memories.
Creating an Engaging Social Media Presence
Businesses looking to make contact with their clientele need to take advantage of social media as a vital tool. It’s a great way to keep people informed about your business, products, services, and promotions. Crafting a compelling social media presence can assist you in forging ties with prospective customers and engendering brand allegiance.
When creating content for your social media channels, it’s important to think about what will be interesting or valuable to your audience. You want your audience to gain something worthwhile from their involvement with you on social media. Posting content pertinent to each channel can help make sure that your posts are being viewed by the correct people, in a timely manner.
One effective way of increasing engagement on social media is by using visuals such as photos or videos in addition to text-based posts. Visuals tend to grab attention more quickly than plain text alone and can be used in creative ways such as telling stories or showcasing customer experiences from safari holidays booked through your business. This type of content encourages users to interact with it more often than just reading a post without any visuals attached.
You should also consider hosting contests or giveaways on social media platforms which offer incentives for users who follow or share your page/posts etc These activities encourage interaction between yourself and followers while also providing additional exposure for your business if done correctly (e.,g., make sure all rules are clearly stated). Additionally, responding promptly when someone comments on one of your posts shows that you value their opinion and helps foster trust between yourself and potential customers – this kind of relationship building could lead directly into booking safaris.
Finally, don’t forget the importance of tracking analytics related to how well each post performs so that you can adjust accordingly in order to optimize results over time. This includes understanding which types of posts receive higher engagement rates as well as other metrics such as impressions/reach per post etc. By monitoring these stats regularly, you’ll have a better idea of what works best when trying to increase engagement levels across all platforms where applicable.
Developing an interactive presence on social media can provide a way to access potential customers and form connections with them. Now let’s look at how to write compelling blog posts that will draw readers in and encourage them to book a safari holiday.
Important Takeaway: Social media is an invaluable tool for businesses looking to increase engagement with customers, and using visuals, contestsgiveaways, and tracking analytics are great ways to do this.
Writing Compelling Blog Posts
Writing compelling blog posts is an essential part of any successful safari business. Blogs can be used to inform customers about the different types of safaris available, answer common questions, and encourage them to make a booking. Here are some tips for writing effective blog posts that will engage your readers:
1. Use clear headlines – Your headline should clearly explain what the post is about and why it’s important for readers to read it. Headlines should grab the attention of potential customers, enticing them to learn more about your services.
2. Focus on one topic – When writing a blog post, focus on one specific topic or question so you don’t overwhelm readers with too much information at once. You want to provide enough detail without overwhelming them with unnecessary details that could detract from the overall message you’re trying to convey.
3. Make sure content is relevant – Make sure all content within each post relates back to the main topic or question being addressed in order to keep readers engaged throughout the entire piece and ensure they take away something valuable from it when they finish reading it.
Include visuals such as images, videos, infographics and more to break up text-heavy posts and make them visually appealing. This can help illustrate key points made throughout the article in a way words alone cannot do justice for certain topics or concepts discussed within each post.
At the end of each blog post, include calls-to-action (CTAs) to encourage readers who are interested in learning more about what you offer or making a booking after reading your content. These CTAs should direct them to visit your website or contact you directly via phone/email/social media channels listed on your site, etc. This will help ensure that potential customers take action and don’t just read the content without taking any further steps towards booking a safari with you.
By writing compelling blog posts, you can draw in potential customers and help them get excited about your safari business.
What to Write About in Your Blog Post
When it comes to writing a blog post for your safari business, there are several topics you should consider covering. First and foremost, it’s important to focus on the needs of your ideal client.
What questions do they have about African safaris? How can you help them make an informed decision when booking their trip?
By answering these questions in your blog posts, you will build trust with potential customers and encourage them to book with you.
It is also beneficial to include professional photos in your blog posts that showcase the beauty of East Africa and its wildlife. This will give readers a better idea of what they can expect from their safari experience and entice them to book a trip with you.
Additionally, be sure to provide detailed information about how people can go about booking a successful safari vacation.
Explain what types of accommodations are available, what activities may be included in the package, any necessary vaccinations or visas needed prior to travel, etc.
Finally, don’t forget that social media plays an important role in promoting your business as well!
Regularly update all of your accounts with informative content such as tips for planning an African safari holiday or interesting facts about East Africa’s culture and history – this will keep inquiries coming in leading up to increased bookings and revenue for your business!
Now let’s explore how to use video content to further promote your safari business and engage with prospective customers.
Important Takeaway: Exploring different visuals such as images, videos and infographics can help make your blog posts more engaging, while adding calls-to-action at the end will ensure readers take action towards booking a safari.
Using Video Content to Promote Your Safari Business
Video content is an increasingly popular way to promote your safari business and engage with potential customers. It’s a great way to show off the beauty of African wildlife, share stories about safaris, and give viewers a sense of what it would be like to go on one.
Vlogs:
Vlogging is an effective way to capture the excitement of going on a safari. You can use vlogs to document your journey through Africa, from planning the trip all the way through returning home. Showcase different destinations you visit along the way and talk about what makes each place special. Share tips for how people can make their own trips more enjoyable or successful.
Tutorials:
Tutorial videos are also useful for promoting your safari business as they provide valuable information that potential customers may find helpful when booking their own trips. Create tutorials about topics such as packing for a safari holiday, choosing accommodations in remote areas, or navigating unfamiliar terrain safely while on foot or in vehicles during game drives.
Interviews:
Interviewing experienced guides who have worked in various parts of Africa gives viewers insight into local culture and customs that they might not get elsewhere. Ask questions about things like common safety precautions taken by guides when leading groups into wild animal habitats or traditional foods eaten by locals living near national parks where visitors often stay overnight during multi-day excursions Additionally, interviews with former clients who have gone on previous tours can help new customers understand what types of experiences they should expect while out in nature observing animals up close and personal.
Examples abound of ways to leverage video content for promoting your safari business online; but don’t forget, there’s plenty more creative potential to explore. With high quality visuals combined with informative narration and engaging conversations between experts in their field, video content offers something unique that no other form of media does – so take advantage of it today.
From creating engaging video content to utilizing social media platforms, using video is an effective way to promote your safari business. Now let’s explore how storytelling can further enhance your marketing efforts and take it to the next level.
Important Takeaway: Video content offers an exciting way to promote safari businesses and engage with potential customers, allowing viewers to gain valuable insight into African wildlife, culture, and customs.
The Power of Storytelling in Safari Marketing
Storytelling is a powerful tool in marketing, and safari businesses are no exception. It’s an effective way to engage potential customers and build relationships with them. Stories possess the capacity to stir up feeling, form bonds, and prompt individuals to act.
When it comes to safaris, stories can help bring the experience alive for potential customers by showing them what they could be experiencing if they book a trip. Sharing stories from past customers or employees about their experiences on safaris can give readers an insight into why these people love it so much. These stories should focus on unique moments that made their trips special – such as spotting rare wildlife or enjoying stunning views of the African landscape – rather than simply listing activities included in each package tour.
It’s also important for businesses to share personal stories from staff members who work at lodges or campsites during safaris; this will help make your business more relatable and humanize it in the eyes of potential customers. For example, you could tell a story about how one of your guides was able to spot a leopard hiding in plain sight due to his years of experience leading tours through the bushveldt. Or perhaps you could highlight how one of your chefs creates delicious meals using locally sourced ingredients every night for guests staying at your lodge?
Important Takeaway: Key takeaway: By sharing stories from past customers and staff members, safari businesses can bring the experience alive for potential customers and create a connection with them.
Conclusion
Safari marketing can be a potent way to aid your enterprise in achieving its utmost potential. From professional photography that captures the beauty of Africa and engages customers, to engaging social media posts and compelling blog content that informs and guides clients on how to book their perfect African safari holiday – these are all essential components for success in this industry. With the right strategy in place, you’ll be sure to increase inquiries and ultimately drive more revenue for your business.
CTA – Take a look at our safari marketing services to see how we can help you increase your safari bookings.
Are you ready for the ultimate East African Safari adventure? This comprehensive guide will show you everything you need to know about planning and booking an unforgettable safari in East Africa. From exploring the best places to go, understanding how much it will cost, deciding when is the right time of year, what animals can be seen on a safari – plus so many other exciting activities that come with this type of vacation. Let’s get started as we explore all there is to see and do on your upcoming East African Safari journey.
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What to Expect on an East African Safari
East African safaris are an unforgettable experience that will stay with you for a lifetime. Journeying through East Africa will offer you a once-in-a-lifetime view of extraordinary wildlife and vistas. From game drives through national parks to bush walks and cultural visits, there is something for everyone on an East African safari.
Game Drives:
Game drives are one of the highlights of any East African safari. On a game drive, expert rangers will guide you in your vehicle or jeep to witness some of the continent’s most iconic creatures like lions, elephants, rhinos and giraffes.
Bush Walks:
For those looking for a more immersive experience in nature, bush walks provide an opportunity to get up close and personal with Africa’s stunning flora and fauna. Your guide will lead you off-road into areas inaccessible by car so that you can explore at ground level – just remember not to wander too far away.
Cultural Visits:
During your trip, don’t forget about exploring local culture too. Visit nearby villages or townships where you can learn about traditional customs from locals as well as buy handmade souvenirs like jewelry or carvings made by artisans in the area.
Bird Watching:
Bird watching is another popular activity during East African safaris – especially if you’re lucky enough to visit during migration season when thousands upon thousands of birds flock across Kenya’s skies each year. Look out for colorful species like flamingos and kingfishers along with raptors like eagles and hawks soaring above head height.
Last but certainly not least, make sure your camera batteries are charged before embarking on an East African Safari because there will be plenty of opportunities for taking amazing photos. Whether it’s capturing breathtaking sunsets over vast savannah plains or getting close-up shots of wildlife roaming freely around their natural habitats – these memories will last forever so make sure they’re captured properly.
A safari in East Africa is a remarkable, exhilarating journey filled with unexpected thrills and excitement. From exploring the savannahs to spotting wild animals, there’s something for everyone. Let’s investigate the potential destinations for your East African Safari journey.
Important Takeaway: A key takeaway from an East African safari is that it provides a unique opportunity to experience incredible wildlife and landscapes, as well as explore local culture through game drives, bush walks, cultural visits and bird watching.
Where to Go on an East African Safari
East Africa is a land of breathtaking beauty and amazing wildlife. It’s home to some of the world’s most iconic national parks, reserves, and private conservancies. For those seeking an amazing adventure or simply wanting to take in the stunning views, East Africa offers plenty of opportunities for a memorable safari.
One popular destination is Serengeti National Park in Tanzania. This vast park covers more than 14,000 square kilometers and offers spectacular views of the savannah grasslands teeming with wild animals such as lions, elephants, giraffes, zebras, cheetahs and more. You can also spot rare species like rhinos and leopards if you’re lucky. The annual migration of millions of wildebeest across this landscape is truly a sight to behold.
Another great place for an East African safari is Maasai Mara National Reserve in Kenya. This reserve borders Tanzania’s Serengeti National Park and offers similar opportunities for spotting wildlife such as lions, cheetahs, elephants and hippos among others. The area also boasts beautiful rolling hills that provide excellent photo opportunities from any angle.
The Ngorongoro Conservation Area in Tanzania is another must-visit destination when it comes to East African safaris. Here you’ll find one of the largest volcanic caldera craters in the world which provides refuge for many endangered species including black rhinos as well as other large mammals like buffalo and antelope herds that roam freely throughout its crater floor surrounded by lush vegetation at every turn.
For those seeking something off the beaten path yet still full of adventure, Uganda’s Queen Elizabeth National Park is a great option. Here you can partake in thrilling game drives while keeping your eyes peeled for big cats such as leopards or hyenas, and hundreds upon hundreds of different bird species. Additionally, Kidepo Valley National Park near Uganda’s border with South Sudan provides visitors with sweeping vistas dotted with acacia trees – perfect for capturing some incredible photos during their stay.
Finally, if you’d prefer a more intimate experience then why not consider visiting one of Kenya’s private conservancies? For example, Lewa Wildlife Conservancy, Ol Pajeta or Ol Jogi wildlife conservancy. These exclusive areas offer guests access to pristine wilderness areas away from crowds while providing luxury accommodations complete with guided game drives tailored specifically towards your individual interests. This makes them ideal spots for those who want an up-close look at Africa’s magnificent wildlife without sacrificing comfort or convenience.
From the plethora of breathtaking national parks and wildlife reserves in East Africa, there are countless possibilities to explore when deciding on your safari getaway. Now that you’ve determined the possibilities, it’s time to figure out when to make your journey through these remarkable destinations.
Important Takeaway: East African safaris offer a variety of experiences, from the iconic Serengeti and Maasai Mara to private conservancies for an intimate look at wildlife in luxurious settings.
When to Go on an East African Safari
When it comes to planning an East African safari, timing is everything. The ideal season for a safari holiday in East Africa varies, depending on the sights and experiences you wish to enjoy.
Weather:
East Africa has two distinct seasons – the dry season and the wet season. Generally, the dry period is from June to October while the wet season starts in November and continues until May. During the dry season, temperatures are cooler and rainfall is minimal making it ideal for game viewing as animals tend to congregate around water sources that remain throughout this period. However, if you’re looking for a more comfortable climate with fewer crowds then visiting during the wetter months may be preferable as temperatures are milder and there will be fewer people competing for wildlife sightings.
Wildlife movements may vary depending on the region of East Africa you intend to visit, however, some of the optimal times for game viewing are late July/early August when predators can be seen hunting their prey; December/January as large herds migrate across Tanzania’s Serengeti plains; February/March when wildebeest calves in Kenya’s Masai Mara National Reserve; April/May as elephants congregate at Tarangire National Park in Tanzania; and June/July with hippos gathering along Lake Manyara’s shoreline in Tanzania.
Accommodation & Prices:
If budget is a concern then consider visiting during low season (April-June) as prices tend to drop significantly compared with peak-seasons (December-February and July – September). Accommodations also fill up quickly so make sure you book early if traveling during these periods.
Overall, deciding when to go on an East African safari largely depends on what type of experience you’re looking for – whether it’s cooler weather or cheaper accommodation. No matter the season, an East African safari promises a wealth of wondrous sights and unforgettable adventures.
When planning your East African safari, the best time to go is during the dry season when wildlife sightings are more frequent and conditions are ideal for game viewing. Now let’s explore how much an East African safari will cost you.
Important Takeaway: The best time to visit East Africa for a safari largely depends on what type of experience you are looking for, as temperatures and prices vary throughout the year. Book early if travelling during peak season.
How Much Does an East African Safari Cost?
When it comes to devising an East African excursion, a critical inquiry is the expense that will be incurred. The cost of an East African safari will vary depending on the destination and activities chosen. Here’s a breakdown of some common costs associated with an East African safari:
Accommodation costs can differ drastically, contingent on the destination and kind of accommodation selected. For example, camping in remote areas can be very affordable while staying at luxury lodges or resorts can be quite expensive. Prices range from around $50 per night for basic camping up to several hundred dollars per night for more luxurious accommodations.
Transport:
Depending on your destination and length of stay, transport costs can add up quickly. If you opt to travel by car or 4×4, it’s essential to consider fuel costs in your budgeting plan. If flying between destinations then airline tickets must also be factored in as well as any additional fees such as airport taxes or baggage charges that may apply.
Activities:
Many people choose to book guided tours which usually include game drives, bush walks and other activities such as river cruises or hot air balloon rides – these come at an extra cost but are often worth the expense if they fit within your budget. Other activities like cultural visits or local markets may not require booking ahead but could still incur small entrance fees so make sure to factor this into your overall budget too.
Food & Drink:
Food prices vary depending on where you eat – restaurants tend to charge more than street food stalls but both offer delicious meals that won’t break the bank. It’s always wise to bring along some snacks just in case though – especially if travelling long distances between destinations. Drinks are generally cheaper than food so don’t forget about those either – bottled water is essential for keeping hydrated during hot days out exploring Africa’s wild places.
Overall, an East African safari holiday doesn’t have to break the bank. It’s feasible to have a fantastic time in East Africa without spending too much; there are numerous strategies for cutting costs while still enjoying all the amazing experiences this continent has to offer. With careful planning and research beforehand it is possible to find deals that suit any budget – whether you’re looking for luxury lodges or rustic campsites there is something out there waiting just for you.
The expense of a sojourn to East Africa can be widely disparate, contingent upon the destination, length and pursuits included – yet with thoughtful scheduling, it is possible to secure an excellent offer. Now, let’s explore the wildlife you might encounter on your East African safari journey.
Important Takeaway: Planning ahead and researching different accommodation, transport, activities and food options can help you find an East African safari that fits your budget while still giving you the amazing experience of exploring Africa.
What Animals Can You See on an East African Safari?
When pondering a safari in Africa, what creatures come to your imagination? Lions, elephants, and giraffes are the most iconic creatures associated with a safari experience. But there is so much more wildlife that can be seen on an East African Safari. Wild creatures, from the big cats like cheetahs and leopards to zebras and antelopes; eagles, hawks, songbirds; crocodiles, snakes and frogs – all inhabit East Africa’s wilds.
Big Cats:
The “big five” – lion, leopard, elephant, rhinoceros, buffalo – are some of the most sought-after sightings for any safari enthusiast. In addition to these large predators, you may also spot cheetahs or caracals hunting across the savannah grasslands.
Smaller Mammals:
Zebras are one of the most recognizable species in East Africa due their distinctive black-and-white stripes. Other diminutive creatures include antelopes (like the impala), warthogs which bear a likeness to swine or wild boar, hyenas that stalk in darkness and jackals who scavenge under sunlight.
Birds:
There is no shortage of birdlife on an East African Safari. Raptors such as eagles soar overhead while storks wade through wetlands searching for food. You may even spot brightly colored parrots perched atop trees or hear flocks of flamingos honking nearby lakeshores.
Reptiles & Amphibians:
Crocodiles lurk beneath murky waters while monitor lizards scurry across sandy shores looking for food scraps left behind by other animals. Frogs croak loudly near riversides while chameleons blend into their surroundings camouflaged against tree bark or leaves on bushes.
While not always considered when planning a safari trip, insects play a vital role in maintaining balance within ecosystems throughout East Africa’s national parks and reserves. Butterflies flutter around flowers collecting nectar while beetles crawl along branches looking for tasty morsels among foliage leaves. Spiders spin webs between shrubs hoping to catch unsuspecting prey flying by.
From the Big Five to the Little Five, there’s no shortage of wildlife to be seen on an East African Safari. But there’s more than just animal spotting – why not explore what else you can do while on safari?
Important Takeaway: A journey to East Africa provides a plethora of animals, from majestic felines and diminutive creatures to birds, reptiles, amphibians, and bugs – all essential for sustaining the natural environment.
What Else Can You Do While On An East African Safari?
East Africa is an incredible destination for a safari holiday, but there are plenty of other activities to enjoy while you’re in the region. From cultural visits to beach holidays, there’s something for everyone.
Cultural Visits:
East Africa is home to many fascinating cultures and traditions. You can explore local villages and learn about their customs, or visit ancient ruins such as Great Zimbabwe or Lamu Old Town. For those interested in wildlife conservation efforts, you can also visit animal sanctuaries like the David Sheldrick Wildlife Trust or Ol Pejeta Conservancy.
Beach Holidays:
If you’re looking for some rest and relaxation after your safari adventure, why not spend some time on one of East Africa’s beautiful beaches? Kenya offers a serene respite from the safari with its exquisite white sand beaches and translucent waters, perfect for taking a dip or snorkeling. Tanzania also offers gorgeous beaches along its coastlines including Zanzibar Island which boasts pristine coral reefs ideal for diving enthusiasts.
Adventure Activities:
There are plenty of adrenaline-pumping activities available throughout East Africa from bungee jumping off Victoria Falls Bridge between Zambia and Zimbabwe to whitewater rafting down the Nile River in Uganda. Other popular adventure activities include mountain biking through Rwanda’s rolling hillsides or zip lining over forests in South Africa’s Kruger National Park.
Nairobi City Market is a great place to find souvenirs, from traditional fabrics to carved wooden masks. Head upcountry and you’ll discover vibrant handwoven baskets made by Maasai women living near Mount Kilimanjaro. Dar es Salaam’s night markets are a must-visit; they boast an array of tantalizing street food vendors, ensuring you’ll be entertained until the wee hours.
No matter what kind of journey you seek during your time in East Africa – be it a tranquil beach retreat, an exciting activity outing, or an informative cultural tour – there are plenty of choices to make your safari holiday all the more unforgettable.
From game drives and hot air balloon rides to exploring the local culture, there is so much to experience on an East African Safari. But planning a successful trip takes more than just excitement; now let’s explore some tips for ensuring your safari is truly unforgettable.
Important Takeaway: East Africa offers an array of activities for safari-goers, from cultural visits to beach holidays and adventure activities like bungee jumping. There’s something for everyone.
Tips For Planning An Unforgettable East African Safari
Are you ready to plan an unforgettable East African safari? Whether it’s your first time or you’re a seasoned traveler, there are some tips and tricks that can help make your trip even more special. Here are seven tips for planning the perfect East African safari.
1. An East African safari is a remarkable journey that will lead you through some of the most spectacular scenery in existence. From spotting wildlife in their natural habitats to experiencing traditional cultures, there’s something for everyone on an East African safari.
2. Where to Go on an East African Safari:
The best way to decide where to go on your safari is by researching different countries and parks within those countries that offer unique experiences such as game drives, walking tours, and cultural activities like visiting local villages or markets. Popular destinations include Kenya, Tanzania, Uganda and Rwanda.
Timing is key when planning your East African safari, as the peak season runs from June to October and April/May and November/December offer slightly lower prices but still provide great opportunities for viewing animals in calmer weather conditions with fewer crowds. When choosing when to go, reflect on the wildlife you hope to spot and how much precipitation is acceptable for your journey.
4. How Much Does An East African Safari Cost?:
Costs vary depending on where you go and what type of accommodation/activities you choose – budget travelers should expect around $100-$200 per day while luxury travelers could pay up to $1000+ per day depending upon their preferences. Prices also tend to be higher during peak season so consider traveling off-season if possible in order save money without sacrificing quality experiences .
5. What Animals Can You See On An East African Safari?: There’s no shortage of amazing animals across all the different national parks including lions, elephants, giraffes, zebras , wildebeest , buffalo , cheetahs , hippos , rhinos and many more. Be sure not check out any specific park websites before booking so that you know exactly which species are available at each location .
Besides game drives, there are plenty of other activities to enjoy while exploring this incredible region. Hot air balloon rides over the Masai Mara National Reserve, gorilla trekking in the Bwindi Impenetrable Forest, bird watching along Lake Victoria, white water rafting down the Nile River, snorkeling off Zanzibar Island and mountain climbing Mt Kilimanjaro are just some of the exciting possibilities.
Important Takeaway: The perfect East African safari can be tailored to any budget, offering amazing wildlife experiences, cultural activities and other exciting adventures. Through judicious preparation and investigation, you can maximize your stay in this extraordinary area to its fullest potential.
FAQs in Relation to East African Safari
Which country has the best wildlife in East Africa?
Kenya is widely considered to have the best wildlife in East Africa. Its national parks and reserves are home to a variety of animals, including the Big Five: lion, leopard, rhino, elephant and buffalo. Masai Mara National Reserve is a celebrated home of lions and other predators, such as cheetahs and hyenas, renowned for their majestic presence. The reserve also boasts an impressive array of birdlife with over 500 species recorded here. Other popular game viewing areas include Amboseli National Park which has great views of Mount Kilimanjaro; Tsavo West National Park which offers excellent opportunities for spotting elephants; Samburu National Reserve where you can see rare species like Grevy’s zebra; Lake Nakuru National Park known for its flamingos; and Meru National Park with its dense forests teeming with primates.
How much does a 7 day African safari cost?
The cost of a week-long African adventure can differ significantly, depending on the kind of excursion you want. Generally, costs can span from approximately $1,500 to over $10,000 for each individual. Luxury lodges and private guides will be more expensive than budget camping options or group tours. Factors such as location, accommodation quality and inclusions also play a role in determining the overall cost. Ultimately, your budget should determine what kind of safari experience you have – but rest assured that there is something available for everyone.
How much does a high-end African safari cost?
The cost of a high-end African safari can vary greatly depending on the destination, length of stay, and type of accommodation. Generally, a high-end African safari for one person over the course of seven days could cost anywhere from $3,000-10,000. This price range includes all meals and activities as well as luxurious accommodations such as tented camps or lodges with amenities like swimming pools and spas. Additionally, some tours may include airfare or other transportation costs which could increase the overall cost even more. Ultimately, ascertaining a definitive expense necessitates consulting with an African safari tour specialist.
What is the top feature in East Africa safari?
The top feature of an East African safari is the incredible wildlife viewing opportunities. From the vast savannahs of Kenya and Tanzania to the lush rainforests of Uganda, visitors can experience a wide variety of animals in their natural habitats. Whether it’s spotting big cats like lions and leopards or witnessing majestic herds of elephants and giraffes on the open plains, there are plenty of exciting sights to behold. Additionally, many safaris offer unique experiences such as night game drives or guided bush walks for those looking for something extra special. With so much to explore, an East African safari is sure to be an unforgettable adventure.
Conclusion
An East African Safari is an experience like no other. From the incredible wildlife to the stunning landscapes, there’s something for everyone. Organizing an East African Safari, whether for a cost-effective getaway or an extravagant break, can be the journey of a lifetime with sufficient research and preparation. So don’t wait any longer – start researching and booking today to create unforgettable memories that will last a lifetime.
Ready for your adventure? Contact us for a custom safari itinerary
Planning your first or even second or third African safari can be an overwhelming process. Where do you even start? How much will it cost? How long do I need to be on safari? Which animals will I see? What else is there to do in Africa besides safari? This article will you figure out how to plan your African safari.
If you are thinking about going on an East African safari and you have all these questions, then look no further. Let’s dive in to all of those question and more to help you plan your African Safari.
Cost of an East African Safari
Let’s start with the big question which is the cost of Safari. I’ll be honest, safari is not cheap but it’s 100% worth it (ask literally ANYONE who has ever been on a safari).
These are just a guideline but all prices include full board accommodation, guide, transport (unless flying) and game drives.
For a budget safari, you will be looking at paying upwards of $300 per person per day. On a budget safari, you will likely be camping and will be accompanied on your trip by a chef who will cook the meals for you at the campsite ready for your return from safari. To reduce the cost further you can opt for a ‘sharing safari’ where you will join others in a car. Of course, these are not very personalised or flexible safaris as you have to stick to the group schedule.
Mid-range is around $500 – $800 per person per day. The main difference between mid-range and budget is that you will now be in a lodge instead of camping and in a car with just your group (depending on the side of your group). There will be an ensuite bathroom and potentially a swimming pool at the lodge. It is possible to fly between lodges instead of driving but the flight will be an extra cost.
The high budget is $900+ At this end of the budget you will be staying in a luxury lodge, with delicious food, probably a pool & spa and most importantly top quality guides. At this budget, you will be flying between national parks which saves you a lot of travel time and maximises your safari time.
How long should you go on an African safari for
For many, the flight to Eastern/Southern Africa is a long one and can involve jet lag. The travelling distances are long and the roads are generally not great. Therefore to enable you sufficient time to enjoy your safari I wouldn’t recommend coming on safari for less than 10 days. If your time frame is 2 weeks then I recommend just one country, although it is possible to do a combination of two countries but it will be a bit of a rush. For example, you can see the Gorillas in Uganda and then go to Tanzania to see the great wildebeest migration.
Ideally, you should be travelling for longer than 2 weeks to consider visiting 2 countries to be able to enjoy them fully and maybe get a bit of beach time at the end.
As a benchmark, aim to spend 3-4 nights in each place, this will ensure you get a good amount of time actually enjoying the lodge and the area and not just going between lodges all the time.
Consider how many days you will be on safari consecutively, especially if travelling with children. Games drives are essentially long car rides. Per day you can be spending 7 – 8 hours in a car. Try and break up the game drives with walking safaris, hot air balloon rides or even horseriding/mountain biking safaris. Also, try and break up safari days with other activities including hikes, cultural visits, going to markets etc.
When to go on an African safari
Travel in East Africa is generally split into two seasons. Peak season (June – Oct) and green season (November – May).
Peak season is cooler and dry, there are a lot more tourists and accommodation is more expensive, this is the easiest time of year to see animals as there is less vegetation and fewer water sources. Aim to book 12 months in advance. If you wish to see the wildebeest migration crossings (it’s never guaranteed), then you should travel in July/August to Northern Serengeti or Southern Masai Mara.
Green season, warm and wet weather, accommodation is cheaper (except Xmas and New year) can be harder but more rewarding to see animals as the vegetation is thicker, fewer tourists, more mud. Aim to book at least 3 – 6 months in advance.
Specifically:
Jan-Feb – hot and dry, animals congregate around waterholes so are easy to see
March-May – long rainy season rains often and less warm
June – Oct – dry season, warm, pleasant temperature, the best time to see the wildebeest migration river crossings
Nov – Dec – the short rainy season, fewer tourists, greenery
Other activities on an African safari
In addition to your game drive, you can do several activities to ensure you experience Africa to its fullest. Activities including;
walking safari (min age of 12)
hot air balloon ride (around $600 extra)
night game drive to see the nocturnal animals (around $50)
spa treatments (price varies)
horse riding safari (around $90)
mountain biking ($50-70)
cultural activities (price varies)
multi-day hikes
fly camping
visit a local school/village and take donations or just interact with the community
East African Culture
One thing you may be surprised by when you visit Africa is how much the people of Africa have such a positive influence on your trip. While you are here take the time to learn about new cultures and traditions. Africa is rich in cultural tribes each with its own rituals, dress, language and cuisine. From the Maasai warriors in their red Shuka (traditional wear) to the bushmen in Uganda to the Hadzabe hunter-gatherer tribe in Lake Eyasi Tanzania, there is so much to learn and so many wonderful interactions to have.
Where to go to the beach in east Africa:
Don’t forget to add some beach time at the end, both Zanzibar & Mafia Island in Tanzania and Lamu Island or the Kenyan coast boast beautiful white sandy beaches with lots of opportunities for snorkelling, diving, fishing, kiteboarding and eating delicious seafood. If you travel at the right time (Oct to Feb) you can even go swimming with whale sharks on Mafia Island. Lamu and Zanzibar also offer an insight into Swahili Arabic culture and are wonderful places to wander the streets trying delicious street food, bartering in the markets and sipping tea or cocktails on the rooftops overlooking the ocean.
How to choose a African safari tour company
There are so many companies out there and the quality of the company varies greatly. The main things you need to look out for when choosing a company are; does the agent have personal experience of travel in Africa, do they offer unbiased advice or whether are they working with certain lodges, insurance, and support while you are on the trip and good reviews.
Contrary to popular belief going through an agent or a tour company does not make the price more expensive for you. Companies get good deals on accommodation, know the best places to go and provide quality guides. Rather than taking a gamble on a lodge, you have never been to with a guide you have never met before it is usually better to go through a trusted company that understands the country, the travel distances, the lodges and the parks.
Not sure how to plan your safari, start with this interactive quiz:
Is an African safari safe:
Of course like every continent and country there are safe places and not-so-safe places. If you book with a certified agent and stick to your itinerary there should be no issues at all. In places like Nairobi, Kampala and Arusha, like any other big town/city you need to use common sense, don’t walk around at night, don’t carry too much cash, stick to the main areas and you should be fine. While on safari you will be safe as long as you listen to your guide, and respect the animals.
Cultural elements
Depending on, of course, where you are coming from you might get a bit of a culture shock when you arrive in East Africa. There are plenty of places with poverty still and the current drought in Kenya is causing a desperate situation.
In general, the people are very friendly and welcoming and are happy to have tourists in their country.
Greetings are very important, always ask how someone is before you ask your question.
How to dress for a African safari
East Africa is quite a conservative place, although in the cities this is changing. If you are visiting villages and tribes then dress respectfully, cover your cleavage and knees and always ask before taking photos.
You do not need to be in full ‘safari’ attire, you just need to be in comfortable neutral-coloured clothes. Try not to wear dark blue, some places have flies that are attracted to the colour. Make sure you have a sturdy pair of shoes especially if you want to do a walking safari, a hat and layers for the cold in the morning and the evenings.
What to pack for an African safari
Pack a rain jacket, neutral light clothes, long trousers and long sleeves for the evenings, sunscreen, camera, charger, medical kit, insect repellant, torch/flashlight, adaptor (British power socket) US dollars, battery bank, swimsuit
Get your pre safari organisation list here
Get your free list to help you plan everything you need to do & pack before your big safari
What camera to use on an African safari
It is worth bringing a good camera with you if you can, also important is the lens. You will need a long lens, at lear 400mm if you want to get a good close-up shot, a wide angle is good for photographing the whole scene and a 70 – 200 is perfect for that midrange. Make sure you have extra batteries and SD cards I’m sure you will be taking a lot of shots. My photos are shot with a Nikon D500 with either the 16-33mm, 70-200, 100-400 or 100-600mm lenses plus some phone photos.
Should you bring children on an African safari
I definitely recommend taking children on safari, it’s great for them to see the animals but also to interact with the local kids and learn about their culture and way of life. Consider that safari consists of early mornings and long days. Some camps have children’s activities and offer babysitting services so you can potentially leave your child with the camp while you are on safari if they are too tired on any particular day.
For walking safaris, the child has to be 12 years old but there are plenty of nature walks inside the camps that the child can do instead, they just can’t go out into the national park on foot. Ask the organisers to find lodges with swimming pools this is great for entertaining the kids during the break between safaris.
Useful apps for an African safari:
Birds of East Africa
Maps.me download the map for the country before you arrive
Kingdom – information on African animals
Google translate – download Swahili (Kenya and Tanzania) before you go
XE – currency exchange
Night sky – learn about the constellations in the sky
Final Top tips for an Africa safari:
Manage your expectations, it is not normal to see a predator hunt, for example, you are not guaranteed to see anything while on safari. Try to not expect to see certain things but be pleasantly surprised if you do. Leopards for example are notoriously difficult to spot, sometimes you get lucky sometimes you don’t.
The guide is the most important person on the whole trip. You will be spending most of your time with your guide and getting all your information about the animals and landscape from him/her.
It is very important to have a knowledgeable, qualified guide, if you are particularly interested in photography ask for a guide who is familiar with photography and who will be experienced in getting the best angles and understands lighting.
Consider going on a safari in a private concession instead of a national park, in a concession, there are fewer people and loser rules. For example, you are often allowed to drive off-road, do walking safaris, night game drives, horse riding, mountain biking etc which is usually not allowed in a national park.
There are also usually rules about how many cars are allowed around each animal so you don’t get a big pile-up of cars around each sighting.
It’s better to do less rather than try to fit too much in. Travel slowly and enjoy each place to the fullest.
Ask your lodge about having a bush breakfast, this allows you to be out longer in the morning as you stop somewhere in the park for your breakfast and then continue the safari.
If your time is short I recommend flying between national parks, but you should definitely take some time to visit a local village/school so you can see the world outside the national parks.
Ask your lodge what community initiatives they have running and what you can bring to help. A lot of companies will be partnered with the community around them and they might need things like footballs, stationery, shoes, clothes etc. Some lodges are part of ‘Pack for a purpose and will have a list of things they need which you can add to your suitcase if you have space.
Some airlines let you take extra luggage if you are bringing donations. Email the airline and ask in advance.
If you are flying between lodges you have to pack in a soft shell bag and you will have limited weight. If you are bringing donations the company might have a head office in the capital city where you can leave them.
Have a budget in mind before you start planning itineraries. With a budget in mind, it is much easier to plan a customised itinerary and keep to your budget rather than making an itinerary, getting excited about it and then realising you can’t afford it.
Plan to come back, you will never only visit Africa once!
If you are not sure how to plan your East African Safari, start with this quiz
My clients are tired of not getting enough safari bookings, that’s why I put together this resource of 6 reasons to hire a professional photographer in your safari business. So you can understand how hiring a professional photographer will help to increase your safari bookings.
Hiring a professional photographer enables the potential client to envisage their safari experience
A picture paints a thousand words. You can try to describe the view over the savanna from the room or the way the pool is surrounded by a dozen yellow fever trees scattering dabbled shade over the lounge chairs. You can describe the colourful lunch plating and the warm smiles of the staff as they serve your lunch but what better way to describe it than to show it?
Hiring a professional photographer enables you to show off your lodge or safari experience in the best light and makes your next guests want to book you more.
Photos help you show up more on Google searches
If you have beautiful professional photos posted on your website which have correctly labelled alternative text then you are more likely to show up when people search on google.
Hiring a professional photographer helps to build a connection with your potential clients
Photos of you as the lodge or safari company owner or manager and your staff help potential guests feel more connected to you. Without ever having met you, they can feel like they know you and are therefore more inclined to come to your lodge.
Builds interest and understanding of your company
Posting ‘behind the scenes’ photos helps your potential guests to know more about your staff and company and the way you work. You can use photos to showcase your vegetable garden and your commitment to responsible tourism. Your electric safari cars and your commitment to green energy or your outreach projects and your commitment to community development.
Makes it easy to see your amenities and facilities
Instead of having to read through the pages of your website to see if you have a pool or not, a potential guest can immediately see the pool as well as the outdoor gym, the spacious rooms and the double showers in one quick look.
Potential guests can build an emotional connection
Showing photos of guests enjoying the lodge or the safari experience helps potential guests to imagine themselves there having a great time and makes them more likely to book.
What to look for when hiring a professional Photographer
Make sure the photographer you are hiring is familiar with the safari industry and is able and happy to spend a couple of days staying at the lodge or taking part in your safari experience.
The photographer will need to be competent at not only shooting people and spaces but also wildlife to showcase your safari experience to the fullest.
If you are looking for a photographer in East Africa to help increase your safari bookings then you can check out my photography services pages or my portfolio here.
Instagram mistakes hurt your growth, your brand, your revenue and your conversion rates. When used well, Instagram is a great tool to help you build relationships, show yourself as an expert and convert leads into sales. Make sure you are not making these mistakes on Instagram to help your safari business grow.
Read on to learn about ten common Instagram mistakes that you don’t even realise you have been making and how to fix them.
Mistake #1:
Posting outside your niche
We all know your niche, safaris, right? So make sure your Instagram profile reflects that. Make sure everything you are posting on your feed is related to safaris. This way when people find you on Instagram and see all of your safari content, if they like safari, they will follow you, these are your ideal followers.
And yes, posting about safaris includes showing your face (and that of your employees) on your posts. You are the face of your safari business so its important for your followers to see who you are. When your followers see your videos its helps them to get to know you, which will (hopefully) lead to them liking you, and eventually trusting you and consequently buying from you.
However, posting a reel about your dog, or a photo of your Grandma isn’t about safaris. Save that stuff for your stories, not your feed.
So make sure you are only posting within your niche. It is also a good idea to have sub-categories within your niche that you can post about.
If safari is your niche then you sub-categories might be
itineraries
travel in Africa tips & info
wildlife
This was you have a more strategic plan for your content
Mistake #2:
Being Colour Inconsistent
Colour consistent posts make your Instagram look tidy and well-kept. Not only it is professional, but people also find it easier to identify you because your Instagram colour gets etched in their mind.
Colour consistency doesn’t always have to be blatantly visible. Sometimes it’s just a little touch that ties all your posts together.
Some people might be following a very strict colour palette but if you do not want that, just choose one colour for all your posts to have along with others.
You should automatically choose your brand colours in that case. In the safari industry choose a colour to relates to that, for example neural, earthy tones.
Posting whenever you feel inspired or feel like it won’t get you the engagement you need. The more regular and scheduled your posts are, the more your followers will expect them and the better your analytics will get.
Another benefit of making an Instagram schedule is that you can figure out the exact time your followers are most active and plan your Instagram posts accordingly.
Use your instagram insight to see when your followers are most active and then post consistently during these times. The more followers are online when you post your content, the more likely they will engage with your post and the more it will get pushed to a bigger audience.
Know you should be posting regularly but just don’t have the time?
Let us do it for you! Check out our services page to see how we can help you leverage social media to increase your number of safari bookings
Mistake#4
Buying Followers
More often than not, we are so fixated on the numbers that we forget the things that are far more important –and in our case, that is engagement and loyalty in our followers.
The follows you buy to make your Instagram account look good are not going to help you. They will not repost your stories, leave heartfelt comments or send you DMs and so your engagement will remain low.
An Instagram account is dead without any real interaction between the account and the followers. You can’t hope to make sales, a reputation or a name for yourself if your instagram is full of followers who are not your ideal client.
If you have already bought Instagram followers, don’t worry. You can rectify your mistake by ensuring that all your future followers are there because they like what you are doing. This you can do by posting:
engaging stories
useful content that answers their pain points
quality feed posts with killer captions.
user-generated content
interacting with your followers through comments.
For a more detailed explanation of what content to post to increase your safari bookings read this post; 8 steps to successful safari content creation or download the PDF guide and workbook here
Mistake #5:
Posting Low-Quality Images and Videos
Instagram is a visual platform, and that means quality is the ultimate king there.
Posting grainy photos, low-resolution videos, cropped, or distorted content will never work out for you and your growth.
This info graphic by Tailwind explains the sizes required for each type of post you can do on Instagram.
Image by Tailwind
Use the guidelines to edit your content accordingly, and you will find your feed looking many times better.
In the safari industry we are lucky, what better subjects can there be for your photos than cute lion cubs, beautiful African scenery and gorgeous accommodation. Make the most of this and invest in hiring someone to take quality high resolution photo that you can use across the all your platforms.
Top tip use Canva pro to make one post and resize it instantly to fit all platforms.
Do you need quality photo for your safari business?
Let us take them for you! Check out our photography services for professional onsite photography to show off your safari business in it’s best light.
You can also purchase editable ready-made Instagram templates. If bought from a good source, such templates are already the right size and resolution for Instagram. And all you need to do is tweak them a little to match their feel with the rest of your posts.
Not only does that save your time, but it also provides you with the quality that you, otherwise, might not be able to achieve.
Coming soon, one years worth of strategic safari content! Content ideas and corresponding ready-to-post instagram templates for every single day of the year! Find out more and join the waiting list here.
Coming soon, one years worth of strategic safari content!
Content ideas and corresponding ready-to-post instagram templates for every single day of the year! Never worry about what to post again. Fine out more and join the waiting list here.
Mistake#6:
Ignoring the Power of Instagram Stories
Instagram created Stories to help you keep your account active and interactive.
Unlike the feed content, your IG stories don’t have to be top-notch quality –although it doesn’t hurt if they are!
You can ask your followers a question, tell them a visual story, get their feedback, make a big announcement and much more using IG stories.
Not using this feature might be one of the most damaging Instagram mistakes you are making. In fact, one of the researchers says that almost 500 million people view Instagram stories per day, and one out of five send in a direct message for an inquiry. Whoa!
If you are ready to invest some energy into stories, the first step would be to plan your content. How will you use Instagram stories to engage with your audience, build up trust and convert lookers into bookers.
Here are a few example ideas for the safari industry:
Behind the scenes of getting ready for a safari
interview with you guide
safari packing tips
accommodation room tours
‘getting to know’ the safari business owner
wildlife quiz
your safari questions answered
One good idea is to create a few templates you can use as a base for your stories. Use your brand colours and logo to ensure that your content looks consistent, original and professional while still being engaging and exciting.
As for the frequency, try posting Stories outside the working hours. This can increase your reach to about 5.82 per cent.
Mistake#7:
Not Using Hashtags
Posting without using relevant hashtags is hurting your reach for sure.
Instagram has hashtags to allow public pages to get a nice amount of exposure organically. By tagging your posts and reels with popular hashtags, you can get featured on the Explore page and the Hashtags’ catalogue page.
And how does that help?
It puts your content in front of a larger audience, including those people who have never interacted with you before.
You can use up to 30 hashtags for Instagram posts and 10 for a Story. But that does not mean you need to go all-in with your IG Hashtags.
Look for trending hashtags related to your post by using Instagram Search Bar. For example, by typing in #muffin, you will see multiple related suggestions below that you can use in your hashtags.
Experiment with the number of hashtags and which hashtags to use. You can even make your own hashtags to catalogue your content! However, be careful not to use the same hashtags every time, find. number of hashtags that work for you and keep mixing them up with each post/reel.
If you are struggling with what hashtags to use for your safari business then download our free ‘Safari hashtags’ here.
Mistake#8:
Posting without CTAs
Call-To-Actions or CTAs are an integral part of any web copy, and that includes Instagram captions.
CTAs tell your audience exactly what they need to do with the post. With their help, you plant an idea into your viewers’ minds of what you want them to do. For example, you can ask them to tag their friends, comment on what they like about your post, direct message you about an itinerary, book a call with you or anything really that relates to your product/business.
Have a look at some example below
Mistake #9:
Having a Private Account:
You can choose to keep your Instagram account private or public. But as a business who wants more and more audiences to follow and engage with their profile, a private Instagram account isn’t the right way.
If you keep your Instagram account private, the content isn’t going to show up in the explore section to your potential audience, and your followers won’t be able to share your posts on their Instagram stories and the hashtags that you use -such as geo-hashtags- aren’t going to appear on the hashtags pages. All of this is going to restrict your reach to the users outside your following list.
Private Instagram accounts surely give a feel of exclusivity to the followers, but if you don’t already have a substantial following, this isn’t going to do you any good. A public account will show your content to the users, apart from your followers as well, increasing your chances of gaining new ones.
You can make your account public by following these simple steps:
On your Instagram, go to settings.
Go to ‘Privacy.’
Under ‘Account Privacy,’ turn off ‘Private Account.’
You are ready to enjoy the benefits of a Public Instagram account!
Mistake #10:
Not jumping into new features
Although Instagram started as a simple picture and video posting platform, it has been evolving since its launch in 2010. It has introduced many new features -like Instagram stories and its stickers, IGTV videos and of course Reels.
When a new Instagram feature appears on the platform, people are usually reluctant to use it as much as they use the old ones. But just like a brand that advertises its new products or services extensively, Instagram also gives the new features a higher reach by making it appear more in people’s feeds.
If you are not using these new features, your competitors who are using them will start to show up more to your potential audience and steal those followers and engagements that you could have gotten.
You can use the new features along with the already present ones to complement each other. For example, if you are a brand, you can use reels to create small clips of your safari experience to help the follower feel like they are there with you, or want to be there with you!
This way, after watching the Reels, due to their extra reach being a new feature, more audience is likely to end up on your profile.
Reels don’t have to be complicated. Have a look at the statistics from this very simple reel I posted.
So there, you have it 10 Instagram mistakes you might be making that are harming your business. Instagram is an amazing, free, tool, if you can lean to use it correctly it can really help with improving you reach, reputation and safari bookings.
Are you a busy safari business owner struggling to keep on top of your content creation? No problem, let us take it off your hands!
Check out our service pages for custom, strategic safari content creation, designed to attract your ideal client and increase bookings
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